Serviscope helps visitors find the right services faster

Industry

Business process outsourcing for banks in the cooperative FinanzGruppe

Challenge

A website that makes services more clearly accessible, brings complementary offerings into view, and lays the foundation for digital lead generation.

Results

The relaunch introduces the new corporate design for the first time. The streamlined interface makes content more accessible, and content marketing now rests on a solid foundation.

Hubs used

Marketing Hub Starter

Website

serviscope.de

“

“Working with Mark Lotse has been pleasant and straightforward from the very first hour. We've taken a lot away from it, both for our business and on a personal level.”

The Challenge

Serviscope wanted to make its online presence clearer and more structured. Visitors should be able to find services more quickly and discover complementary offerings in the process.

At the same time, the goal was to strengthen content marketing and lay the groundwork for digital lead generation.

The Solution

The relaunch began with a workshop in which we gathered the requirements from all participating departments and used them to develop a requirements specification. This served as the basis for the design, new copy, and technical implementation.

Because Serviscope operates in the banking and finance sector, strict security requirements applied to the entire implementation.

The New Corporate Design Goes Live

The website marks the first appearance of Serviscope’s new corporate design. A minimalist, uncluttered user interface makes the content more accessible, while abstract visual elements give the site its own distinctive style.

The Result

Serviscope now presents itself with a user-friendly platform featuring the new corporate design, which guides visitors through its range of services and serves as the foundation for content marketing and AEO. New marketing leads are generated using landing pages and email marketing in HubSpot.