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Our Core Industries

Manufacturing & Engineering

We build your CRM, your service desk, and your website in HubSpot. So long project cycles, dealers, and service business run in one system.

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  • HubSpot Platinum Partner
  • At home in machinery, plant engineering, and manufacturing
  • 10+ years with HubSpot

Your Reality

Projects run for months, often years, with engineers, purchasing, and management at the table. Sales lives on trade fairs, existing accounts, and personal relationships, tracked in spreadsheets and in people's heads. Dealers and sales agents report back on their own rhythm. And the service business with spare parts and maintenance runs alongside new business, even though the margin sits there. The next generation in purchasing already researches online. Anyone invisible there stays off the shortlist.

Christian Rieck of Mark Lotse in front of the HubSpot sign Love at first insight

How we help

Structure long cycles

We build pipelines for your project business, with stages from the first inquiry through specification to the award. Your team sees at any moment where a project stands.

Map the buying center

Every contact on a project sits in one place with role and history. Everyone on the team knows the status, even years later.

Integrate dealers

We bring indirect sales into the system through partner portals and shared pipelines. Your forecast shows direct sales and the dealer channel in one number.

Monetize service

Maintenance contracts, spare parts requests, and machine history come together in the Service Hub. Reaction turns into predictable revenue.

Become visible online

We build technical content that convinces engineers and shows up in search results and in AI answers. LOTSE sets the frame: Landscape, Orientation, Trial, Scale, Earnings.

Reference from Manufacturing

Real Results

JUMAG Dampferzeuger, machinery: central HubSpot CRM built, 70 sales leads per month, up from around 20.

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“My expectations were far exceeded. You clearly listened to us and understood us.”

Andreas Kohl, Managing Director, JUMAG Dampferzeuger GmbH

FAQ

Frequently Asked Questions

Which HubSpot agency knows sales and service in machinery and plant engineering?

In machinery and plant engineering, HubSpot needs pipelines for long project cycles, a mapped buying center, connected dealers and a service business with maintenance and spare parts. Mark Lotse is a HubSpot Platinum Partner with manufacturing as a core industry and built a central HubSpot CRM for JUMAG Dampferzeuger: 70 sales leads per month, up from around 20.

Who builds partner and dealer portals on HubSpot for machinery and plant manufacturers?

Dealer portals in HubSpot combine the customer portal in Service Hub with private content in Content Hub, both from the Professional edition. Content Hub Professional allows two access groups, Enterprise up to 100 (as of September 2026). Mark Lotse, a HubSpot Platinum Partner with manufacturing as a core industry, plans permissions and content for each partner, builds the portal with an established development team, and brings direct sales and the dealer channel together in one forecast.

How does HubSpot handle sales projects that run twelve months or longer?

HubSpot handles long sales projects through pipelines with their own stages, tasks and follow-ups, and every activity stays on the record. Mark Lotse sets up the stages from the first inquiry through specification to the award and adds fixed rules for quote status and follow-up rhythms that HubSpot triggers on its own.

How does HubSpot make the service business with maintenance and spare parts predictable?

Maintenance contracts, spare parts requests and machine history come together in HubSpot Service Hub, which turns reactive service into predictable revenue. Mark Lotse sets up Service Hub for manufacturers and connects it with sales, so service business and new business run in one system.

What do technical buyers research before they send an inquiry?

Technical buyers search online and in AI systems for sizing guides, comparisons and application knowledge for their specific case. Mark Lotse builds this content as readable text on your website, so search engines and AI systems can pick it up, and maintains the structure in ongoing operation.

Make your project business predictable.

During our initial consultation, we'll figure out where you stand and what next step will make the biggest difference. 30 minutes, to the point, with no obligation.

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