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Website & Digital Presence

A website that sells

We design, write and build your website on HubSpot Content Hub: clearly positioned, fast and measurable. From full relaunches to landing page series.

  • HubSpot Platinum Partner
  • 20+ years in B2B
  • 10+ years with HubSpot

The Starting Point

The website is the first thing buyers check, often before the first conversation. Many B2B websites talk about the company instead of the customer. They look professional and still generate very few inquiries. Changes take time because every detail goes through the agency or IT. And nobody can put a number on what the site contributes to revenue.

Our Approach

  • Positioning Before Pixels We start with message and structure: who should understand what, and do what? Design follows the message.
  • Conversion Built In Each page has a purpose and a next step: CTA, lead magnet, meeting booking. Visitors become contacts.
  • Content Hub as the Foundation Your website runs where your CRM and marketing run. Personalization and reporting included.
  • Editorial Team Enabled Your team maintains content on its own, with themes and modules that protect the layout. No more ticket loops for every text change.

Our Services

  • Website concept: site architecture, user journeys, conversion points
  • Messaging and copy for each page, readable for search engines and AI (SEO/AEO)
  • Design system and implementation in HubSpot Content Hub
  • Migration of existing content, including a redirect plan
  • Connection to CRM, forms, chat and meeting booking
  • Editorial training and launch support

Real Results

“Mark Lotse helped us put our product and our service into words and images and bring them to life. On top of that, the team delivered layout and development in no time.”

Tanja Müller, ParcelDealz

Steps to the Goal

Here's how it works

  1. Concept Develop structure, messaging and conversion logic

    Result: a blueprint everyone supports

  2. Design & Copy Layout and content are created in parallel

    Result: pages that look good and make the case

  3. Implementation Build in Content Hub, migration, testing

    Result: a fast, clean website

  4. Launch & Learn Go-live, measurement, optimization

    Result: a website that gets better every month

Mark Lotse X You

Who this is for

For B2B companies whose website needs to do more than just serve as a digital storefront. Typical scenarios: repositioning, an outdated website, or migrating from WordPress or Typo3 to the Content Hub.

FAQ

Frequently Asked Questions

We are planning a website relaunch from WordPress to HubSpot CMS. Which agency can handle it?

A move from WordPress to HubSpot CMS (Content Hub) covers concept, copy, design, content migration with a redirect plan and the connection to CRM and forms. Mark Lotse is a HubSpot Platinum Partner and handles the complete relaunch from a single source, from positioning to editorial training, typically within eight weeks to four months.

Why HubSpot Content Hub instead of WordPress?

In Content Hub, website and CRM run on one platform: you see which pages drive deals, personalize content by audience and skip plugin maintenance and security updates. Mark Lotse compares both systems in the article HubSpot vs. WordPress: Which CMS Should You Choose? and clarifies in the intro call what fits your website.

How long does a HubSpot website relaunch take?

A HubSpot website relaunch typically takes eight weeks to four months, depending on scope. On request, Mark Lotse starts with a focused launch of the most important pages, which goes live faster, and then expands the website step by step in ongoing operation.

Do you also take on partial projects without a full website relaunch?

Partial projects work without a full relaunch, such as landing page series, a new careers section or migrating individual sections to Content Hub. Mark Lotse builds these projects with themes and modules that protect the layout, so your team maintains the content on its own afterwards.

What happens to our Google rankings after the website relaunch?

A clean redirect plan and content mapping protect rankings during a relaunch, and a faster, more clearly structured site tends to improve them in the medium term. Mark Lotse migrates existing content with a redirect plan and writes the copy for each page to be readable for search engines and AI systems (SEO and AEO).

Turn your website into a sales channel.

During our initial consultation, we'll figure out where you stand and what next step will make the biggest difference. 30 minutes, to the point, with no obligation.

Book an intro call