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Website & Digital Presence

A Website That Sells

We design, write, and build your website on the HubSpot Content Hub: clearly positioned, fast, and measurable. From website relaunches to landing page series.

  • HubSpot Platinum Partner
  • Over 20 years of B2B experience
  • 10+ Years with HubSpot

The Starting Point

The website is the first thing buyers check—often before the initial conversation. Many B2B websites focus on the company rather than the customer. They look professional but still generate very few inquiries. Making changes takes time because every little detail has to go through the agency or the IT department. And no one can quantify how much the site contributes to revenue.

Our Approach

  • Positioning Before Pixels We start with the message and the structure: Who is supposed to understand and do what? Design follows the message.
  • Conversion built in Each page has a purpose and a next step: CTA, lead magnet, appointment booking. Visitors become leads.
  • Content Hub as a Foundation Your website runs on the same platform as your CRM and marketing systems. Personalization and reporting are included.
  • Editorial staff empowered Your team manages content on its own, using themes and modules that preserve the layout. No more endless ticket loops for every text change.

Our Services

  • Website Concept: Site Architecture, User Navigation, Conversion Points
  • Messaging and text per page, search engine and AI-readable (SEO/AEO)
  • Design System and Implementation in the HubSpot Content Hub
  • Migration of existing content, including a redirect strategy
  • Integration with CRM, forms, chat, and appointment scheduling
  • Editorial Training and Launch Support

Real Results

“Mark Lotse helped us convey our product and its features through words and images, bringing them to life. The team also completed the layout and programming in no time.”

Tanja Müller, ParcelDealz

Steps Toward the Goal

Here's how it works

  1. Concept Developing Structure, Messages, and Conversion Logic

    The result: a construction plan that everyone supports

  2. Design & Text Layout and content are developed simultaneously

    Result: Pages that look good and make a strong case

  3. Implementation Setup in the Content Hub, Migration, Testing

    The result: a fast, clean website

  4. Launch & Learn Commissioning, Measurement, Optimization

    The result: a website that keeps getting better every month

Mark Lotse X You

Who this is for

For B2B companies whose website needs to do more than just serve as a digital storefront. Typical scenarios: repositioning, an outdated website, or migrating from WordPress or Typo3 to the Content Hub.

FAQ

Frequently Asked Questions

Why HubSpot Content Hub instead of WordPress?

The website and CRM operate on a single platform within the Content Hub. You can see which pages generate deals, personalize content based on the target audience, and save yourself the hassle of plugin maintenance and security updates.

How long does a HubSpot website relaunch take?

Depending on the scope, it typically takes eight weeks to four months. A focused launch starting with the most important pages goes faster. Expansion follows as operations continue.

Do you also take on individual projects as part of the HubSpot website relaunch?

Yes, subprojects are possible. A series of landing pages, a new careers section, or the migration of individual sections can all be implemented without a full-scale relaunch.

What will happen to our rankings after the HubSpot website relaunch?

A well-designed redirect strategy and content mapping will safeguard your rankings. Experience shows that a faster, more clearly structured site improves rankings in the medium term.

Turn your website into a sales channel.

Schedule an Initial Consultation