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AEO: Be Found by AI

Be the answer before the click happens.

Your customers ask ChatGPT, Perplexity, and Google AI for overviews. With AEO, we ensure that these systems know you, understand you, and make recommendations for you.

  • HubSpot Platinum Partner
  • AEO for B2B
  • SEO Fundamentals Included

The Starting Point

Today, a growing portion of B2B research begins with AI systems. Buyers search for solutions, providers, and comparisons and receive ready-made answers citing just a few sources. Those who appear there shape the shortlist. Those who are missing will not find out about the bid until a decision has already been made. Traditional SEO remains important but is no longer sufficient on its own.

Our Approach

Provide answers

We structure content as clear answers to real buyer questions: precise, verifiable, and quotable.

Make it machine-readable

Schema data, a clean structure, and consistent facts across all pages. AI systems will understand who you are and what you stand for.

Building Authority

Mentions, listings, and specialized sources strengthen your profile in the training and search databases of AI systems.

Make it measurable

We track which AI responses you appear in and how you're portrayed. Visibility becomes a metric.

Here's what you'll get.

  • AEO Audit: Current Presence in AI Responses and Search Engines
  • Question-Based Research Along the Buying Journey
  • Content Optimization: Answer Formats, FAQ Structures, Factual Consistency
  • Technical Setup: Schema.org, Structure, Crawler Accessibility
  • Building Authority Through Mentions and Expert Sources
  • AI Response Monitoring with Quarterly Report

AEO with Mark Lotse

Here's how it works

  1. Audit Assess Presence in AI Systems and Search Databases

    Result: Your AEO Situation Overview

  2. Strategy Prioritize Questions and Plan Content

    Result: a roadmap to the relevant answers

  3. Optimization Implementing Content and Technology

    Result: Pages that cite AI systems

  4. Monitoring Measuring and Refining Mentions

    Result: an increasing presence in the responses

Mark Lotse X You

For those who are interested.

  • For B2B companies with offerings that require explanation, whose buyers conduct extensive research.
  • For niche market leaders who want to secure their position now in the AI-driven market.

FAQ

Frequently Asked Questions.

What is the difference between AEO and SEO?

SEO is optimized for rankings in search results. AEO is optimized to be cited as a source in AI-generated responses. The fundamentals overlap, but the formats and metrics differ.

Can AI visibility really be measured?

Yes, AI visibility can be measured. We regularly test specific buyer questions across the relevant AI systems and document mentions, positioning, and presentation. This yields a reliable trend.

How quickly does AEO take effect?

Structural improvements often take effect within a few weeks because AI search systems incorporate up-to-date sources. Building authority takes months but pays off in the long run.

Do you need new content for AEO?

Partly yes: Much of the impact comes from restructuring existing content into answer formats, ensuring consistent facts, and refining the structure. New content fills in the remaining gaps.