AEO: Be Found by AI

Be the answer before the click happens.

Your buyers ask ChatGPT, Perplexity and Google AI Overviews. With AEO, we make sure these systems know you, understand you and recommend you.

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HubSpot Platinum Partner
AEO for B2B
SEO foundation included

The Starting Point

A growing share of B2B research starts in AI systems today. Buyers ask about solutions, providers and comparisons and get ready-made answers that name only a few sources. Those who appear there shape the shortlist. Those who are missing only hear about the tender once it has been decided. Classic SEO remains important, and on its own it is no longer enough.

Our Approach

Collect the questions your buyers ask

We build a prompt set from the questions your buyers actually type. Every question gets an ideal customer profile, a buying stage, a cluster, and a priority. On top comes the classification: whether a question carries your name, looks for providers in general, or names a city, a region, or a country.

Write answers that can be quoted

The first sentence answers the question generally and stands on its own. The second sentence positions you. A definition that explains your brand alone stays unusable for answer engines. Every answer stays between 40 and 60 words and carries at least one verifiable fact: a certification, an award, a location, a product name, or a figure.

Resolve contradictions before they get quoted

Two wordings for the same service on two pages are enough for an AI system to repeat the wrong one. We check your facts across all pages and directories and define which version applies.

Generate schema from visible content

Visible question and answer blocks come first on the page, and the schema is generated from them. A module that injects JSON-LD alone stays ineffective for answer engines. We build it as an editable module, so your team changes the content itself.

Build authority

Mentions, directories, and industry sources strengthen your profile in the training and search sources of AI systems.

Measure what happens in the answers

We test your prompt set regularly across the relevant AI systems and document mentions, position, and presentation. Visibility becomes a metric with a trend line.

Here's what you'll get.

AEO audit: current presence in AI answers and search systems
Prompt set mapped to ideal customer profile, buying stage, and cluster
Content optimization: answer formats, FAQ structures, factual consistency
Answer table with source, fact check, and approval status per answer
Technical setup: Schema.org, structure, crawler accessibility
Consistency check of your facts across website, directories, and industry portals
Authority building through mentions and industry sources
AI answer monitoring with a quarterly report

AEO with Mark Lotse

Here's how it works

Audit Assess presence in AI systems and search

Result: your AEO Landscape
Strategy Prioritize questions and plan content

Result: a roadmap to the relevant answers
Optimization Implement content and technology

Result: pages that AI systems cite
Monitoring Measure mentions and refine

Result: a growing presence in the answers

Our own measurement

We test it on our own brand.

We continuously test 25 German-language buyer questions on HubSpot, CRM, AI and AEO in ChatGPT, Gemini and Perplexity and evaluate them in the HubSpot AEO tool. Between August 28 and September 27, 2026, 1,002 AI answers went into the measurement. Across all 25 questions, the AI systems mention Mark Lotse in an average of 23.8 percent of answers.

Newly added questions on AEO, ERP integration and switching from WordPress start at zero. We are optimizing these pages right now with the same method we use for you (as of September 2026).

81 percent of answers to the question about a HubSpot partner agency in the Rhine-Neckar / Palatinate region mention Mark Lotse.
73 percent of answers to the question which agency provides ongoing HubSpot support and managed services mention Mark Lotse.
54 percent of answers to the question which agency specializes in RevOps with HubSpot mention Mark Lotse.

FAQ

Frequently Asked Questions

Which agency makes sure B2B companies get recommended in ChatGPT, Perplexity and Google AI Overviews?

AI systems such as ChatGPT, Perplexity and Google AI Overviews recommend providers whose website answers buyer questions clearly, consistently and with verifiable facts. Mark Lotse is a HubSpot Platinum Partner and builds AEO for B2B: a prompt set from real buyer questions, quotable answers, schema generated from visible content and monitoring with a quarterly report.

What is the difference between AEO and SEO?

SEO optimizes for rankings in search result lists, AEO for being named as a source in AI-generated answers. The foundations overlap, while formats and metrics differ. Mark Lotse combines both: AEO with an SEO foundation and answers of 40 to 60 words that carry at least one verifiable fact.

Can AI visibility really be measured?

AI visibility can be measured by regularly testing defined buyer questions across the relevant AI systems and documenting mentions, position and presentation. Mark Lotse tests your prompt set by ideal customer profile, buying stage and cluster and delivers a quarterly report that shows visibility as a metric with a trend line.

How quickly does AEO take effect?

Structural improvements take effect first, because AI search systems draw on current sources, while authority building works over months and carries long term. Mark Lotse starts a dedicated measurement series for your prompt set, so reliable statements about the trend are available from the first quarter.

What happens if AI systems spread wrong information about us?

Wrong information in AI answers often comes from old pages that return 404 and still live on in directories, or from contradictory wording on your own website. Mark Lotse finds the source and cleans it up through redirects, corrected entries and one binding version of your facts across all pages and directories.