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Strategy & Positioning

A strategy that gives you direction and motivates you to take action

We’ll work with you to develop a digital roadmap for marketing, sales, and service: clear positioning, prioritized steps, and measurable goals. And we’ll stay on board until everything is up and running.

HubSpot Data Quality Audit
  • HubSpot Platinum Partner
  • Over 20 years of B2B experience
  • 10+ Years with HubSpot

The Starting Point

Many B2B companies grow in spite of their strategy, not because of it. Their positioning is outdated, marketing and sales pursue separate goals, and every new initiative—from a website relaunch to AI—is launched without a shared compass. The result: lots of activity, little direction. Decisions drag on, budgets are squandered on isolated measures, and no one can say what the point of it all is.

Our Approach

With us, you'll get senior consultants.

We’ve been in the B2B business for more than 20 years. You’ll benefit from our entrepreneurial mindset and our experience with many similar projects and industries. Combined with our constant curiosity about new tools and methods, we’ll help you achieve the best possible results.

  • Location Before Strategy We start with an honest assessment: the market, positioning, processes, and data. First, we get a clear picture of the situation; then we chart a course.
  • Positioning That Makes a Difference We clarify what you stand for, who you work for, and why customers choose you. That’s the foundation for everything else.
  • A Roadmap Instead of a Wish List We prioritize based on impact and feasibility. Quick wins first, and major projects carefully planned with measurable goals.
  • Change is part of it Strategies rarely fail on paper; they usually fail in execution. We’ll guide your teams every step of the way—from the kick-off to establishing a new routine.

Our Services

  • Strategy Workshop Series: Market, Positioning, Goals
  • Analysis of Processes, Tools, and the Database
  • Positioning and Messaging Framework
  • Prioritized Digital Roadmap with Milestones and Responsibilities
  • AI Readiness Assessment as Part of the Roadmap
  • Management Summary for Executive Management and the Advisory Board

Here's the result

Real Results

"My expectations were far exceeded. It's clear that you listened to us and understood us. I'm impressed by so much of what I've seen and heard today."

Andreas Kohl, Managing Director of JUMAG Dampferzeuger GmbH

Steps Toward the Goal

Here's how it works

  1. Situation Report We'll conduct a candid assessment of the market, our positioning, our processes, and our data.

    Result: your unvarnished starting point.

  2. Strategy We develop positioning, goals, and strategic directions in concise workshops.

    Result: a unified approach.

  3. Roadmap We break down the strategy into prioritized steps with deadlines and assigned responsibilities.

    The result: a plan that's ready to go.

  4. Implementation & Coaching We guide you through the initial stages, measure the impact, and make adjustments as needed.

    Result: A strategy that works in everyday life.

Mark Lotse X You

Who this is for

For B2B companies with approximately 50 to 5,000 employees, primarily in software and IT, manufacturing, services, and logistics. They are often at a crossroads: growth, repositioning, entering new markets, or adopting AI.

FAQ

Frequently Asked Questions

How long does a strategy project take?

It typically takes six to ten weeks from the kick-off meeting to the completed roadmap. This depends on the scope of the project and the availability of your contacts. We’ll then work with you to arrange flexible support for the implementation phase.

Will we get a concept or an actual implementation?
Both. The roadmap is designed so that we can implement it together: from HubSpot to campaigns to AI. You decide how much you want to handle on your own.
What sets you apart as a HubSpot agency from a traditional strategy consulting firm?

We approach strategy from an implementation perspective. As a HubSpot Platinum Partner, we know what really works in marketing, sales, and customer service, and we can implement it directly for you upon request.

Does this require the use of HubSpot?

You don't need HubSpot for the strategy itself. If the roadmap points toward a platform, we'll clearly show you what HubSpot can do—and what it can't.

Let's set your course.

Schedule an Initial Consultation

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