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Software & IT

HubSpot for IT Companies That Want to Grow More Effectively

We bring marketing, sales, and customer success together on a single platform. For a predictable pipeline and shorter sales cycles.

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  • HubSpot Platinum Partner
  • At Home in SaaS, IT Services, and Tech

Your Reality

Long sales cycles involving multiple decision-makers. A mix of product-driven and sales-driven growth that no system can accurately capture. A dozen tools operating in silos and a forecast that no one fully trusts. Add to that the pressure after closing a deal: onboarding, adoption, and renewals determine whether a customer stays or leaves. Without a shared data source, you’ll lose time, deals, and—ultimately—customers.

INBOUND-2023

How We Help

Map Target Customers and Sales Channels

We clearly map out your target customer profile and your path to closing a deal—from trials to direct sales—right in HubSpot. From the very first contact, marketing and sales are on the same page.

Making the Pipeline and Forecast More Reliable

Marketing, Sales, and Customer Success all work from a single data source. Every number in the forecast comes from a source they trust.

Embedding Customer Success

Onboarding, Health Score, and Renewal run as a process in the Service Hub. Your growth continues even after the deal is closed.

Connecting Systems

Product usage, billing, and other data sources are consolidated in HubSpot. Your team enters data once and can access it anywhere.

Use AI where it makes sense

Product signals and behavior are factored into lead prioritization, and your sales team responds the same day. LOTSE provides the framework: situation assessment, orientation, pilot, scaling, and return on investment.

Software & IT Testimonials

Real Results

“We’re very satisfied! Even the first draft of our digital guide was spot on. We’re thrilled with how Mark Lotse managed to strike the right balance between our corporate identity and a fresh communication style.”

Ilona Ullmann, Atruvia AG (formerly Fiducia & GAD IT AG)

FAQ

Frequently Asked Questions

What HubSpot license does a SaaS company need for subscription and usage data?

For custom objects such as Subscription or License, you need the Enterprise plan on at least one hub. The Professional plan covers contacts, deals, tickets, and custom properties; custom objects are reserved for the Enterprise plan. In practice, the deciding factor is whether your subscription model fits within deal properties or warrants its own object. This decision is made during the assessment phase, before you purchase licenses.

How do I import product usage data from my own software into HubSpot?
Via the HubSpot API, custom events, and middleware such as Make or Workato. We first define which five to ten events trigger a sales response and transmit only those. This keeps the data model lean and allows your sales team to spot signals.
Will HubSpot replace our billing system?
Your billing system remains the primary source for invoices and recurring revenue. HubSpot mirrors these values so that Sales and Customer Success can view the ARR, term, and renewal date in the record. Where a value is created, it is also maintained; everything else follows automatically.

Grow in a predictable way on a single platform.

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