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Visibility & Discoverability

Be found where your customers search today

Search happens on Google and in AI systems today. We make you visible in both: with content strategy, SEO and AEO from one source.

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  • HubSpot Platinum Partner
  • 20+ years in B2B
  • 10+ years with HubSpot

The Starting Point

Your blog is full of content, yet hardly any qualified traffic comes in. Competitors or portals own the rankings. At the same time, search behavior is changing: buyers ask ChatGPT, Perplexity and Google AI Overviews and get answers before they open a website. Whoever is named there makes the shortlist.

Our Approach

  • Topics with purchase intent We prioritize content by business impact: what do buyers search for shortly before a decision? We cover these topics first.
  • SEO as the foundation Technology, structure and content work together. Your pages load fast, are cleanly structured and answer the question behind the search term.
  • AEO as an amplifier We structure content so that AI systems understand and cite it: clear answers, clean data, verifiable statements. You become part of the answer.
  • Content with a system Topic clusters, AEO optimization, editorial calendar and reuse across channels. Every piece of content works several times.

Our Services

  • Visibility audit: rankings, technical foundation, AI presence
  • Keyword and question research along the customer journey
  • Content strategy with topic clusters and editorial calendar
  • On-page and technical SEO optimization
  • AEO optimization: structure, FAQ formats, schema data
  • Visibility reporting including AI answer monitoring

Here's the result

Real Results

"A brilliant collaboration, top-notch both professionally and personally!"

Tanja Müller, adnymics

Steps Toward the Goal

Here's how it works

  1. Audit Assess your status in search and AI systems

    Result: your visibility overview

  2. Strategy Prioritize topics and plan clusters

    Result: a plan tied to business goals

  3. Production Create and optimize content

    Result: pages that rank and get cited

  4. Expansion Measure, learn, refine

    Result: visibility that grows quarter by quarter

Mark Lotse X You

Who This Is For

For B2B companies with offerings that need explanation and long buying cycles. That is exactly where buyers research intensively before they talk to anyone. Whoever shapes the research gets a seat at the table later.

FAQ

Frequently Asked Questions

Which agency combines SEO and AEO for B2B companies in Germany?

B2B companies today need visibility on Google and in AI systems such as ChatGPT, Perplexity and Google AI Overviews, and both rest on the same foundations: clear structure, citable content, verifiable facts. Mark Lotse is a HubSpot Platinum Partner with offices in Landau in der Pfalz and Bremen and delivers content strategy, SEO and AEO from one source, including AI answer monitoring.

What is AEO?

AEO stands for Answer Engine Optimization and means optimizing content for AI search systems such as ChatGPT, Perplexity and Google AI Overviews, so that they name and recommend a company as a source. Mark Lotse also tracks its own visibility continuously with 25 buyer questions in the HubSpot AEO tool, and the approach and figures are on the page AEO: Be Found by AI.

Is SEO still worth it when buyers ask AI systems?

SEO remains a key channel in B2B, and AI search systems draw on well-structured, indexed pages for their answers. Mark Lotse therefore builds the SEO foundation of technology, structure and content first and adds AEO formats such as FAQ blocks with schema data, so your pages rank and get cited.

Does an SEO agency write the content or only the strategy?

Both models are common: the agency produces all the content, or it delivers strategy, briefings and quality assurance while your own team writes. Mark Lotse offers both and plans content in topic clusters with an editorial calendar, so every piece can be reused across several channels.

When do SEO and AEO show first results?

First movements in rankings and AI answers often show after eight to twelve weeks, while substantial visibility takes two to three quarters and then lasts without an ongoing click budget. Mark Lotse documents progress in visibility reporting with AI answer monitoring, so you see the development quarter by quarter.

Become part of the answer.

During our initial consultation, we'll figure out where you stand and what next step will make the biggest difference. 30 minutes, to the point, with no obligation.

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Want to go deeper? AEO: Be Found by AI