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Visibility & Discoverability

Be found where your customers are looking today

Today, searches take place on Google and in AI systems. We’ll make you visible on both: with content strategy, SEO, and AEO—all from a single source.

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  • HubSpot Platinum Partner
  • Over 20 years of B2B experience
  • 10+ Years with HubSpot

The Background

Your blog is packed with content, yet you’re still getting hardly any qualified traffic. The top rankings are dominated by competitors or portals. At the same time, search behavior is changing: Shoppers ask ChatGPT, Perplexity, and Google AI Overviews for answers and get them before they even open a website. If you’re not there, you simply won’t be considered in the decision-making process.

Our Approach

  • Topics with Purchase Intent We prioritize content based on its business impact: What are buyers looking for right before they make a decision? We address these topics first.
  • SEO as the Foundation Technology, structure, and content are all intertwined. Your pages load quickly, are well-structured, and answer the question behind the search term.
  • AEO as an amplifier We structure content so that AI systems can understand and cite it: clear answers, clean data, verifiable statements. You become part of the answer.
  • Content with a System Topic clusters, AEO optimization, editorial calendar, and repurposing across channels. Every piece of content is used multiple times.

Our Services

  • Visibility Audit: Rankings, Technical Foundation, AI Presence
  • Keyword and Question Research Throughout the Customer Journey
  • Content Strategy with Topic Clusters and Editorial Calendar
  • On-Page and Technical SEO Optimization
  • AEO Optimization: Structuring, FAQ Formats, Schema Data
  • Visibility Reporting, Including AI Response Monitoring

Here's the result

Real Results

"A brilliant collaboration—top-notch both professionally and personally!"

Tanja Müller, adnymics

Steps Toward the Goal

Here's how it works

  1. Audit Gathering Status Information in Search and AI Systems

    Result: Your Visibility Overview

  2. Strategy Prioritize topics and plan clusters.

    Result: a business-oriented plan

  3. Production Create and Optimize Content

    Result: Pages that rank and are cited

  4. Expansion Measure, learn, refine

    Result: Visibility that grows from quarter to quarter

Mark Lotse X You

Who This Is For

For B2B companies with offerings that require explanation and long sales cycles. In these situations, buyers conduct extensive research before they even reach out. Those who shape that research will be at the table later on.

FAQ

Frequently Asked Questions

What is AEO?

Answer Engine Optimization: optimizing your content for AI search systems such as ChatGPT, Perplexity, and Google AI Overviews. The goal is for these systems to cite you as a source and recommend your content.

Is SEO even worth it anymore?

Yes, SEO is still worth the effort. Google remains a key channel in B2B, and a solid foundation in SEO also serves as the basis for AEO.

Do you write the content for AEO?

Yes, we can handle the entire project if you'd like. Alternatively, we can provide strategy, briefings, and quality assurance, while your team handles the production. Both approaches work.

When will we see results from AEO?

The first results often become apparent after eight to twelve weeks. It takes two to three quarters to achieve substantial visibility. Once achieved, however, it provides lasting results without the need for an ongoing click budget.

Be part of the solution.

Schedule an Initial Consultation

Get in lower? AEO: Be Found by AI