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Our Core Industries

Industries

We build HubSpot for B2B companies with offerings that need explaining. In four industries we know the processes in detail.

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  • HubSpot Platinum Partner
  • 20+ years in B2B
  • 10+ years with HubSpot

What These Industries Share

Long decision paths, several people at the table, and an offering that needs explaining. Your sales lives on relationships, the knowledge sits in people's heads, and the data lies in separate systems. On top of that comes a second revenue stream next to new business: service, maintenance, licenses, or renewals. That is where we start.

How We Work

Start with the landscape

Before you invest, we establish your position, your potential, and your cost base. You start with a clear picture.

New business and existing base in one system

First close, renewal, and expansion run as separate processes on one data foundation. Your forecast shows both revenue types side by side.

Processes before tools

We first define who owns which record and which system holds the truth. The technology follows.

Use AI where it brings value

We prepare data and rules so prioritization and draft replies work reliably. LOTSE sets the frame: Landscape, Orientation, Trial, Scale, Earnings.

FAQ

Frequently Asked Questions

Which industries does Mark Lotse specialize in as a HubSpot agency?

A HubSpot agency with an industry focus knows its clients' sales cycles, decision-makers, and systems, and sets up fitting processes faster. Mark Lotse, a HubSpot Platinum Partner based in Landau in der Pfalz and Bremen, Germany, works mainly for software & IT, manufacturing, professional services, and logistics. References include JUMAG Dampferzeuger and SERVISCOPE AG.

Our industry is not listed. Does HubSpot with Mark Lotse still fit?

What matters is the sales model: an offering that needs explaining, several people involved on the customer side, and recurring revenue next to new business. When that applies, Mark Lotse uses the same building blocks for B2B companies with typically 250 to 5,000 employees, for highly complex processes, even starting at 50.

Where does an industry-focused HubSpot project start?

A solid start first clarifies position, potential, and cost base. Mark Lotse therefore begins with the Landscape stage of the LOTSE model and derives a roadmap with sequence, effort, and expected return.

Does Mark Lotse take over existing HubSpot portals?

Portals that have grown over the years are a good starting point once it is clear what already works. Mark Lotse takes over existing HubSpot portals, cleans up the data model and processes, and starts with the fixed-price HubSpot Data Quality Audit.

Find your route.

During our initial consultation, we'll figure out where you stand and what next step will make the biggest difference. 30 minutes, to the point, with no obligation.

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