We are pleased that you have visited our website, www.mark-lotse.com, and are interested in our company. The protection of your personal data is very important to us. Personal data refers to information about the personal or factual circumstances of an identified or identifiable natural person. This includes, for example, your full name, address, phone number, and date of birth, as well as any other data that can be linked to an identifiable person.
Since personal data is subject to special legal protection, we collect it only to the extent necessary for providing our website and delivering our services. Below, we explain what personal information we collect during your visit to our website and how we use it.
Our data protection practices comply with legal regulations, in particular those of the Federal Data Protection Act (BDSG), the Telemedia Act (TMG), and the EU General Data Protection Regulation (GDPR). We will collect, process, and store your personal data exclusively to the extent necessary to ensure the proper functioning of this website and the provision of our content and services, as well as to process inquiries and, where applicable, to fulfill orders / contracts, but in each case only to the extent that there is a legitimate interest within the meaning of Art. 6(1), sentence 1, lit. f of the GDPR or another legal basis for processing. Only if you have previously given your separate consent will your data also be used for additional purposes specifically defined in the consent, e.g., for sending promotional information via newsletter.

1. Data Controller within the meaning of Article 4(7) of the GDPR

The data controller within the meaning of the GDPR and other national data protection laws of the Member States, as well as other data protection regulations, is:

Mark Lotse GmbH

Sandra and Christian Rieck
Martin-Luther-Straße 45a
76829 Landau in der Pfalz

Email: hallo@mark-lotse.com
Phone: +49 6341 911 30 16

2. Provision of the Website and Creation of Log Files

Every time our website is accessed, our system automatically collects data and information from the computer system of the accessing device. The following data is collected in this process:

Scope of Data Processing

(1) Information about the browser type and version used
(2) The operating system of the device used to access the site
(3) The IP address of the device used to access the site
(4) Date and time of access
(5) Websites and resources (images, files, other page content) accessed on our website
(6) Websites from which the user’s system accessed our website (referrer tracking)

This data is stored in our system’s log files. This data is not stored together with any personal data belonging to a specific user, so individual website visitors cannot be identified.

Legal basis for the processing of personal data
Art. 6(1)(f) GDPR (legitimate interest). Our legitimate interest consists in ensuring that the purpose described below is achieved.

Purpose of Data Processing
Logging is performed to maintain the compatibility of our website for as many visitors as possible, as well as to combat misuse and resolve malfunctions. To this end, it is necessary to log the technical data of the accessing computer so that we can respond as quickly as possible to display errors, attacks on our IT systems, and/or malfunctions in the functionality of our website. In addition, we use the data to optimize the website and to generally ensure the security of our information technology systems.

Retention Period
The aforementioned technical data is deleted as soon as it is no longer needed to ensure the website’s compatibility for all visitors, but no later than 3 months after the website is accessed.

Right to Object and Right to Erasure
The options for objection and deletion are governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.

3. Specific Features of the Website

Our website offers various features; when you use these features, we collect, process, and store personal data. Below, we explain what happens to this data:

Newsletter Sign-up Form:
- Scope of Personal Data Processing
  The data you enter when subscribing to the newsletter.
- Legal basis for the processing of personal data
  Art. 6(1)(a) of the GDPR (implied consent)
- Purpose of data processing
  The data collected in our newsletter sign-up form is used by us exclusively for sending our newsletter, in which we provide information about all our services and news. After you subscribe, we will send you a confirmation email containing a link that you must click to complete your subscription to our newsletter (double opt-in).
- Retention Period
  You can unsubscribe from our newsletter at any time by clicking the unsubscribe link, which is also included in every newsletter. We will delete your data immediately after you unsubscribe. Likewise, we will delete your data immediately if the sign-up process is not completed. We reserve the right to delete your data without providing reasons and without prior or subsequent notice.
- Right to Object and Right to Erasure
  The options for objection and deletion are governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.
Comment Feature:
- Scope of Personal Data Processing
  The personal data you provide in your comment.
- Legal basis for the processing of personal data
  Art. 6(1)(a) of the GDPR (implied consent)
- Purpose of data processing
  To accept and publish your comment on our website.
- Duration of Storage
  Your comment will be stored and published indefinitely. We reserve the right to delete it without providing a reason and without prior or subsequent notice.
- Right to Object and Request Removal
  Upon your request, we will delete your comments immediately. Please use the “Delete” function or contact us for this purpose. The options for objection and deletion are governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.
Contact form(s):
- Scope of Personal Data Processing
  The data you enter into our contact forms.
- Legal basis for the processing of personal data
  Art. 6(1)(a) of the GDPR (implied consent)
- Purpose of data processing
  We will use the data collected via our contact form(s) solely to process the specific contact request submitted through the contact form.
- Retention Period
  Once your inquiry has been processed, the collected data will be deleted immediately, provided there are no statutory retention periods.
- Right to Object and Right to Erasure
  The options for objection and deletion are governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.

Live Chat Feature:
- Scope of Personal Data Processing
  The data you enter in our live chat.
- Legal basis for the processing of personal data
  Art. 6(1)(a) GDPR (implied consent)
- Purpose of data processing
  We will use the data collected via our live chat solely for the purpose of processing inquiries received through our live chat.
- Retention Period
  Once your inquiry received via our live chat has been processed, the collected data will be deleted immediately, provided there are no statutory retention periods.
- Right to Object and Right to Erasure
  The options for objection and deletion are governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.

4. Statistical Analysis of Visits to This Website – Web Trackers

When this website or individual files on the website are accessed, we collect, process, and store the following data: IP address, the website from which the file was accessed, the name of the file, the date and time of access, the amount of data transferred, and a notification of whether the access was successful (so-called web log). We use this access data exclusively in a non-personalized form to continuously improve our website and for statistical purposes.
We also use the following web trackers to analyze visits to this website:

Google Google Ads Services / Google AdWords Conversion / Google Dynamic Remarketing
On our website, we use a web tracking service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA (hereinafter: Google Google Ads Services / Google AdWords Conversion / Google Dynamic Remarketing). As part of web tracking, Google Googleadservices / Google AdWords Conversion / Google Dynamic Remarketing uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis using the tracking services provided by Google Googleadservices / Google AdWords Conversion / Google Dynamic Remarketing in order to continuously optimize our website and improve its availability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by Google Googleadservices / Google AdWords Conversion / Google Dynamic Remarketing and processed and stored outside the European Union, e.g., in the United States. The legal basis for data processing is Article 6(1)(a) of the GDPR. Google Google Ads Services / Google AdWords Conversion / Google Dynamic Remarketing has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to the privacy policy of Google Google Ads Services / Google AdWords Conversion / Google Dynamic Remarketing: https://www.google.de/intl/de/policies/privacy/. You can prevent the collection and transmission of personal data (in particular your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.

Google AdSense
On our website, we use a web tracking service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, USA (hereinafter: Google AdSense). As part of web tracking, GoogleAdsense uses cookies that are stored on your computer and enable an analysis of your use of our website and your browsing behavior (so-called “tracking”). We conduct this analysis based on the GoogleAdsense tracking service to continuously optimize our website and improve its usability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by GoogleAdsense and processed and stored outside the European Union, e.g., in the United States. The legal basis for data processing is Article 6(1)(a) of the GDPR. Google AdSense has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data is deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see the Google AdSense Privacy Policy: https://www.google.de/intl/de/policies/privacy/. You can prevent the collection and transmission of personal data (in particular your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.

Google Analytics
- Scope of Personal Data Processing
  On our website, we use the web tracking service provided by Google LLC, 1600 Amphitheatre Park, Mountain View, CA 94043, USA (hereinafter: Google Analytics). As part of its web tracking, Google Analytics uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis based on the Google Analytics tracking service in order to continuously optimize our website and improve its usability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by Google LLC and processed and stored outside the European Union, e.g., in the United States.
  The European Commission has determined that an adequate level of data protection may exist in the United States if the data-processing company has submitted to the U.S.-EU Privacy Shield Framework and the data transfer to the United States has been structured in a manner that is permissible under this framework. By activating IP anonymization within the Google Analytics tracking code on this website, your IP address is anonymized by Google Analytics prior to transmission. This website uses a Google Analytics tracking code that has been extended with the operator `gat._anonymizeIp();` to enable only the anonymized collection of IP addresses (so-called IP masking).

- Legal basis for the processing of personal data
  Art. 6(1)(a) GDPR (consent), either as part of registration with Google (creation of a Google account and acceptance of the privacy policy implemented there) or, if you have not registered with Google, through explicit consent when accessing our site.
- Purpose of Data Processing
  On our behalf, Google will use this information to analyze your visit to this website, compile reports on website activity, and provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google LLC.
- Duration of Storage
  Google will store the data relevant to the provision of web tracking for as long as necessary to fulfill the booked web service. Data collection and storage are performed anonymously. If personal references do exist, the data will be deleted immediately, provided they are not subject to any statutory retention requirements. In any case, the data will be deleted upon expiration of the retention period.
- Right to Object and Opt Out
  You can prevent the collection and transmission of personal data to Google (specifically your IP address) as well as the processing of this data by Google by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser. You can also prevent the collection of data generated by the Google cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de ). Google’s security and privacy policies can be found at https://policies.google.com/privacy?hl=de.
New Relic
On our website, we use a web tracking service provided by New Relic, Inc., 188 Spear St., Suite 1200, 94105 San Francisco, USA (hereinafter: New Relic). As part of its web tracking, New Relic uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis using New Relic’s tracking service to continuously optimize our website and improve its availability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to New Relic’s servers and processed and stored outside the European Union, e.g., in the United States. The legal basis for data processing is Article 6(1)(a) of the GDPR. New Relic has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data is deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to New Relic’s Privacy Policy: https://www.privacyshield.gov/Website-Privacy-Policy. You can prevent the collection and transmission of personal data (in particular your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which can be found, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.
Hs Analytics / HS Static / hscollectedforms.net
On our website, we use a web tracking service provided by HubSpot, Inc., 25 First Street, 2141 Cambridge, MA, USA (hereinafter: Hs Analytics / HS Static / hscollectedforms.net). As part of its web tracking, Hs Analytics / HS Static / hscollectedforms.net uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis using the tracking service provided by Hs Analytics / HS Static / hscollectedforms.net in order to continuously optimize our website and improve its availability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by Hs Analytics / HS Static / hscollectedforms.net and processed and stored outside the European Union, e.g., in the United States. The legal basis for data processing is Article 6(1)(a) of the GDPR. Hs Analytics / HS Static / hscollectedforms.net has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see the privacy policy of Hs Analytics / HS Static / hscollectedforms.net: Hubspot.com. You can prevent the collection and transmission of personal data (especially your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.
Facebook Connect / Login
On our website, we use a web tracking service provided by Facebook, Inc., 1601 Willow Road, 94024 Menlo Park, USA (hereinafter: Facebook Connect / Login). As part of its web tracking, Facebook Connect / Login uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis based on the tracking service provided by Facebook Connect / Login in order to continuously optimize our website and improve its availability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by Facebook Connect / Login and processed and stored outside the European Union, e.g., in the United States. The legal basis for this data processing is Article 6(1)(a) of the GDPR. Facebook Connect / Login has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data is deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to the Facebook Connect / Login Privacy Policy: https://www.facebook.com/privacy/explanation. You can prevent the collection and transmission of personal data (in particular your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.

Facebook Custom Audience
On our website, we use a web tracking service provided by Facebook, Inc., 1601 Willow Road, 94024 Menlo Park, USA (hereinafter: Facebook Custom Audience). As part of its web tracking, Facebook Custom Audience uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis based on the tracking service provided by Facebook Custom Audience in order to continuously optimize our website and make it more accessible. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by Facebook Custom Audience and processed and stored outside the European Union, e.g., in the United States. The legal basis for this data processing is Article 6(1)(a) of the GDPR. Facebook Custom Audience has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data is deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see the Facebook Custom Audience Privacy Policy: https://www.facebook.com/privacy/explanation. You can prevent the collection and transmission of personal data (in particular your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.

Facebook Impressions
On our website, we use a web tracking service provided by Facebook, Inc., 1601 Willow Road, 94024 Menlo Park, USA (hereinafter: Facebook Impressions). As part of its web tracking, Facebook Impressions uses cookies that are stored on your computer and enable an analysis of how our website is used and your browsing behavior (so-called “tracking”). We conduct this analysis based on the tracking service provided by Facebook Impressions in order to continuously optimize our website and improve its availability. When you use our website, data—including, in particular, your IP address and your user activities—is transmitted to servers operated by Facebook Impressions and processed and stored outside the European Union, e.g., in the United States. The legal basis for data processing is Article 6(1)(a) of the GDPR. Facebook Impressions has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data is deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see the Facebook Impressions Privacy Policy: https://www.facebook.com/privacy/explanation. You can prevent the collection and transmission of personal data (in particular your IP address) as well as the processing of this data by disabling the execution of script code in your browser, installing a script blocker in your browser (which you can find, for example, at www.noscript.net or www.ghostery.com ) or by enabling the “Do Not Track” setting in your browser.

5. Integration of External Web Services and Data Processing Outside the EU

On our website, we use active JavaScript content from external providers, known as web services. When you visit our website, these external providers may receive personal information about your visit to our website. In such cases, data may be processed outside the EU. You can prevent this by installing a JavaScript blocker, such as the “NoScript” browser plug-in (www.noscript.net ), or by disabling JavaScript in your browser. This may result in limited functionality on the websites you visit.
We use the following external web services:

Amazon S3
A web service provided by Amazon Europe Core S.à r.l., 5 Rue Plaetis, 2338 Luxembourg (hereinafter: Amazon S3) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Amazon S3. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the error-free functioning of the website. The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to Amazon S3’s Privacy Policy: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=201909010. You can prevent the collection and processing of your data by Amazon S3 by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
DoubleClick
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: DoubleClick) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to DoubleClick. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the error-free functioning of the website. DoubleClick has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see DoubleClick’s Privacy Policy: https://www.google.com/intl/de/policies/privacy/. You can prevent DoubleClick from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Google
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: Google) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Google. The legal basis for data processing is Art. 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the error-free functioning of the website. Google has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to Google’s Privacy Policy: https://www.google.com/intl/de/policies/privacy/. You can prevent Google from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Google Video
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: Google Video) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Google Video. The legal basis for data processing is Art. 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the error-free functioning of the website. Google Video has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see Google Video’s Privacy Policy: https://www.google.com/intl/de/policies/privacy/. You can prevent Google Video from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Google APIs
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: Google APIs) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Google APIs. The legal basis for data processing is Art. 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the error-free functioning of the website. Google APIs has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see the Google APIs Privacy Policy: https://www.google.com/intl/de/policies/privacy/. You can prevent Google-Apis from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Googletagmanager.com
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: Googletagmanager.com) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Googletagmanager.com. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the website functions properly. Googletagmanager.com has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. Google’s security and privacy policies can be found at https://policies.google.com/privacy?hl=de. You can prevent Googletagmanager.com from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
gstatic
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: gstatic) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to gstatic. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the website functions without errors. gstatic has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see gstatic’s privacy policy: https://www.google.com/intl/de/policies/privacy/. You can prevent gstatic from collecting and processing your data by disabling script execution in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Hubspot.com
A web service provided by HubSpot, Inc., 25 First Street, 02141 Cambridge (hereinafter: Hubspot.com) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Hubspot.com. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the website functions properly. Hubspot.com has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see Hubspot.com’s Privacy Policy: https://legal.hubspot.com/de/privacy-policy. You can prevent Hubspot.com from collecting and processing your data by disabling script execution in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
MyFonts Counter
A web service provided by Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, 01801 Woburn (hereinafter: MyFonts Counter) is loaded on our website. If you have JavaScript enabled in your browser and do not have a JavaScript blocker installed, your browser may transmit personal data to MyFonts Counter. For more information on how the transmitted data is handled, please see the MyFonts Counter Privacy Policy: http://www.myfonts.com/info/legal/#Privacy. You can prevent the collection and processing of your data by MyFonts Counter by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
nr-data.net
A web service provided by New Relic, Inc., 188 Spear Street, 94105 San Francisco (hereinafter: nr-data.net) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to nr-data.net. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the website functions properly. nr-data.net has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to the nr-data.net Privacy Policy: https://newrelic.com/privacy. You can prevent the collection and processing of your data by nr-data.net by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
YouTube
Our website loads a web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: YouTube). We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to YouTube. The legal basis for data processing is Art. 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the error-free functioning of the website. YouTube has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see YouTube’s Privacy Policy: https://www.google.de/intl/de/policies/privacy/. You can prevent YouTube from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
ytimg
A web service provided by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View (hereinafter: ytimg) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to ytimg. The legal basis for data processing is Art. 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the website functions without errors. ytimg has self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please see ytimg’s Privacy Policy: https://www.google.de/intl/de/policies/privacy/. You can prevent ytimg from collecting and processing your data by disabling the execution of script code in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net
A web service provided by HubSpot, Inc., 25 First Street, 2141 Cambridge, MA (hereinafter: Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net) is loaded on our website. We use this data to ensure the full functionality of our website. In this context, your browser may transmit personal data to Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net. The legal basis for data processing is Article 6(1)(f) of the GDPR. The legitimate interest lies in ensuring the website functions properly. Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net have self-certified under the EU-U.S. Privacy Shield Framework (see https://www.privacyshield.gov/list ). The data will be deleted as soon as the purpose for which it was collected has been fulfilled. For more information on how the transferred data is handled, please refer to the privacy policy of Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net: www.Hubspot.com. You can prevent the collection and processing of your data by Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net by disabling script execution in your browser or by installing a script blocker in your browser (you can find one, for example, at www.noscript.net or www.ghostery.com ).
Social Plug-in – “Twitter”
- Scope of Personal Data Processing
  We have integrated a social plug-in from the social network “Twitter” into our website, which is operated by Twitter, Inc., 1355 Market Street, Suite 900, 94103 San Francisco, CA, USA (“Twitter”). When you visit a page that contains such a plug-in, your browser automatically establishes a background connection to Twitter’s servers. The content of the plug-in is transmitted directly from Twitter to your browser and is merely integrated into our page. Through this integration, Twitter receives the information that your browser has loaded a specific page of our website. This applies even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the United States and stored there. If you are logged in to Twitter, Twitter can directly associate your visit to our website with your Twitter profile. If you interact with the plug-ins—for example, by clicking the “Like” button or posting a comment—this information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter profile and displayed to your Twitter contacts whom you have authorized to view it.
- Legal basis for the processing of personal data
  Art. 6(1)(a) GDPR (if you have registered with “Twitter”) and Art. 6(1)(f) GDPR (if you have not registered with Twitter). To the extent that processing is based on Art. 6(1), Sent. 1, lit. f GDPR, the website operator’s legitimate interest is to enable users to interact with the website operator’s content on Twitter.
- Purpose of data processing
  The primary purpose of data collection is to offer you a means of social interaction linked to Twitter and thereby make our website interactive. You can find information on the scope of data collection and the further processing and use of the data you provide by Twitter, as well as your rights and settings options for protecting your privacy, in Twitter’s privacy policy: (https://twitter.com/de/privacy ).
- Retention Period
  Twitter will store the data relevant to the provision of the web service for as long as necessary. To the extent that the data is subject to statutory retention requirements, it will be deleted upon expiration of the retention period.
- Right to Object and Opt-Out
  If you do not want the Twitter social plug-in to run, you can block its execution by installing a so-called script blocker, such as “NoScript.” If you do not want Twitter to associate the data collected via our website with your Twitter profile, you must log out of Twitter before visiting our website. You can also prevent the Twitter plug-ins from loading by using add-ons for your browser. For Mozilla Firefox: https://addons.mozilla.org/de/firefox/addon/Twitter-blocker/ For Opera: https://addons.opera.com/de/extensions/details/Twitter-blocker/?display=en; for Chrome: https://chrome.google.com/webstore/detail/Twitter-blocker/pjaajgndmkdhodnaeeflmchheijfjnhf The options for objecting to and removing these plug-ins are otherwise governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.
Social Plug-in – “Google+”
- Scope of Personal Data Processing
  We have integrated a social plug-in from the “Google+” social network into our website, which is operated by Google LLC, 1600 Amphitheatre Parkway, 94043 Mountain View, CA, USA (“Google+”). When you visit a page that contains such a plug-in, your browser automatically establishes a background connection to the Google+ servers. The content of the plug-in is transmitted directly from Google+ to your browser and is merely integrated into our page. Through this integration, Google+ receives the information that your browser has loaded a specific page of our website. This applies even if you do not have a Google+ profile or are not currently logged into Google+. This information (including your IP address) is transmitted directly from your browser to a Google+ server in the United States and stored there. If you are logged in to Google+, Google+ can immediately associate your visit to our website with your Google+ profile. If you interact with the plug-ins—for example, by clicking the “Like” button or posting a comment—this information is also transmitted directly to a Google+ server and stored there. The information is also published on your Google+ profile and displayed to your Google+ contacts whom you have authorized to view it.
- Legal basis for the processing of personal data
  Art. 6(1)(a) GDPR (if you have registered with “Google+”) and Art. 6(1)(f) GDPR (if you have not registered with Google+). To the extent that processing is based on Article 6(1)(f) of the GDPR, the website operator’s legitimate interest is to enable users to interact with the website operator’s content on Google+.
- Purpose of Data Processing
  The primary purpose of data collection is to offer you a means of social interaction linked to Google+ and thereby make our website more interactive. You can find information on the scope of data collection and the further processing and use of the data you provide by Google+, as well as your rights in this regard and settings options for protecting your privacy, in the Google+ Privacy Policy: (google.com/privacy).
- Duration of Storage
  Google+ will store the data relevant to the provision of the web service for as long as necessary. To the extent that the data is subject to statutory retention requirements, it will be deleted upon expiration of the retention period.
- Right to Object and Removal
  If you do not want the Google+ social plug-in to run, you can block it by installing a so-called script blocker, such as “NoScript.” If you do not want Google+ to associate the data collected via our website with your Google+ profile, you must log out of Google+ before visiting our website. You can also specifically prevent the Google+ plug-ins from loading by using add-ons for your browser. For Mozilla Firefox: https://addons.mozilla.org/de/firefox/addon/Google+-blocker/ For Opera: https://addons.opera.com/de/extensions/details/Google+-blocker/?display=en For Chrome: https://chrome.google.com/webstore/detail/Google+-blocker/pjaajgndmkdhodnaeeflmchheijfjnhf. The options for objecting and having data deleted are otherwise governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.

6. Information on the Use of Cookies

Scope of Personal Data Processing
We use cookies on various pages to enable the use of certain features of our website. These so-called “cookies” are small text files that your browser can store on your computer. These text files contain a unique string of characters that allows the browser to be uniquely identified when you revisit our website. The process of storing a cookie file is also referred to as “setting a cookie.”
Legal Basis for the Processing of Personal Data
Art. 6(1)(f) GDPR (legitimate interest). Our legitimate interest consists of maintaining the full functionality of our website, improving its usability, and enabling a more personalized customer experience. We can only identify individual website visitors using cookie technology if the visitor has previously provided us with the relevant personal data based on separate consent.
Purpose of Data Processing
Cookies are set by our website to maintain the full functionality of our website and to improve usability. In addition, cookie technology enables us to recognize individual visitors using pseudonyms—such as a unique, arbitrary ID—allowing us to offer more personalized services.
Storage Duration
Our cookies are stored until they are deleted from your browser or, in the case of a session cookie, until the session expires.
Option to Object and Delete
You can configure your browser according to your preferences to generally prevent cookies from being set, to be notified only when cookies are set, to decide on a case-by-case basis whether to accept cookies, or to accept cookies by default. Cookies can be used for various purposes, such as to recognize that your computer has previously connected to our website (persistent cookies) or to save recently viewed pages (session cookies). We use cookies to provide you with a better user experience. To use our convenience features, we recommend that you allow cookies for our website. The options for objecting to and deleting cookies are otherwise governed by the general provisions regarding the right to object and the right to erasure under data protection law, as described later in this Privacy Policy.

7. Data Security and Privacy, Communication via Email

Your personal data is protected by technical and organizational measures during collection, storage, and processing so that it is not accessible to third parties. In the case of unencrypted email communication, we cannot guarantee complete data security during transmission to our IT systems; therefore, we recommend encrypted communication or sending information by mail for highly confidential information.

8. Withdrawal of Consent – Data Inquiries and Requests for Changes – Deletion & Blocking of Data

Under the Federal Data Protection Act, you have the right to receive information about your stored data free of charge, as well as the right to have such data corrected, blocked, or deleted, if applicable. Your data will then be deleted unless prohibited by law. You may revoke any permission you have granted us to use your personal data at any time. Requests for information, deletion, or correction regarding your data, as well as any suggestions, may be sent at any time to the following address:

Mark Lotse GmbH
Martin-Luther-Straße 45a
76829 Landau in der Pfalz

Email: hallo@mark-lotse.com
Phone: +49 (0) 6341 911 30 16

9. Right to lodge a complaint with the supervisory authority pursuant to Art. 77(1) of the GDPR

If you suspect that your data is being processed unlawfully on our website, you may, of course, seek a judicial resolution of the matter at any time. Regardless of this, you have the option of contacting a supervisory authority. You have the right to file a complaint in the EU member state where you reside, where you work, and/or where the alleged infringement occurred; that is, you may choose the supervisory authority to which you wish to submit your complaint based on the locations mentioned above. The supervisory authority to which the complaint was submitted will then inform you of the status and results of your complaint, including the possibility of seeking judicial remedy under Article 78 of the GDPR.

Privacy Policy

1. Data Controller within the meaning of Article 4(7) of the GDPR

2. Provision of the Website and Creation of Log Files

Scope of Data Processing

Legal basis for the processing of personal data

Purpose of Data Processing

Retention Period

Right to Object and Right to Erasure

3. Specific Features of the Website

Newsletter Sign-up Form:

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of data processing

Retention Period

Right to Object and Right to Erasure

Comment Feature:

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of data processing

Duration of Storage

Right to Object and Request Removal

Contact form(s):

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of data processing

Retention Period

Right to Object and Right to Erasure

Live Chat Feature:

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of data processing

Retention Period

Right to Object and Right to Erasure

4. Statistical Analysis of Visits to This Website – Web Trackers

Google Google Ads Services / Google AdWords Conversion / Google Dynamic Remarketing

Google AdSense

Google Analytics

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of Data Processing

Duration of Storage

Right to Object and Opt Out

New Relic

Hs Analytics / HS Static / hscollectedforms.net

Facebook Connect / Login

Facebook Custom Audience

Facebook Impressions

5. Integration of External Web Services and Data Processing Outside the EU

Amazon S3

DoubleClick

Google

Google Video

Google APIs

Googletagmanager.com

gstatic

Hubspot.com

MyFonts Counter

nr-data.net

YouTube

ytimg

Hubspot.com / Hs-Scripts.com / Hubapi.com / hscta.net / hsforms.net / hsleadflows.net

Social Plug-in – “Twitter”

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of data processing

Retention Period

Right to Object and Opt-Out

Social Plug-in – “Google+”

Scope of Personal Data Processing

Legal basis for the processing of personal data

Purpose of Data Processing

Duration of Storage

Right to Object and Removal

6. Information on the Use of Cookies

Scope of Personal Data Processing

Legal Basis for the Processing of Personal Data

Purpose of Data Processing

Storage Duration

Option to Object and Delete

7. Data Security and Privacy, Communication via Email