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Marketing & Lead Generation

Leads that your sales team loves to call

We’ll transform your B2B marketing to drive pipeline growth: campaigns, automation, paid ads, and outreach—all seamlessly integrated. We measure success by revenue.

HubSpot Data Quality Audit
  • HubSpot Platinum Partner
  • Over 20 years of B2B experience
  • 10+ Years with HubSpot

The Starting Point

Marketing generates leads, but Sales turns them down: wrong companies, wrong timing, no budget. Campaigns run in parallel, each with its own logic and reporting structure. At the end of the year, the MQL target is in the green and the revenue target is in the red. The reason is rarely a lack of effort. What’s missing is a seamless path from the first touch to the deal.

Our Approach

A River, for Marketing & Sales

We've been running B2B campaigns for more than 20 years and make sure they're effective—including automation and AI-powered support.

  • ICP first We work with the sales team to define who our actual target buyers are. Every campaign is tailored to this profile.
  • Campaigns with a Route Ads, landing pages, lead nurturing, and handoff to sales all flow seamlessly together. Once a lead submits the form, it moves directly to the next step.
  • Automation That Builds Skills Scoring, segmentation, and workflows help prioritize leads. Your sales team reaches out to the right people at the right time.
  • Reporting Up to Revenue We measure campaigns based on the sales pipeline and closed deals. That way, you can allocate your budget where it makes the biggest impact.

Our Services

  • ICP and Messaging Workshop with Marketing and Sales
  • Campaign Concept and Content Plan Along the Customer Journey
  • Setting Up Landing Pages, Forms, and Nurturing Workflows in HubSpot
  • Paid Ads Management (LinkedIn, Google) with Accurate Conversion Tracking
  • Lead scoring and a defined handoff to the sales team
  • Campaign Reporting with a Focus on the Pipeline and Revenue

Here's the result

Real Results

"Working with Mark Lotse has far exceeded our expectations. The implementation of HubSpot and the campaigns we developed have taken our lead generation to a whole new level."

Andreas Kohl, Managing Director of JUMAG Dampferzeuger GmbH

Steps Toward Your Goal

Here's how it works

  1. Foundation Defining ICP, Messages, and Journey

    Result: Clarity on who you're winning over and how

  2. Structure Setting Up Campaigns, Automation, and Tracking in HubSpot

    Result: Individual measures come together to form a machine

  3. Launch Launch campaigns and pass on qualified leads

    Result: A pipeline that the sales team accepts

  4. Optimization Analyze the numbers, adjust the budget, and improve routes

    Result: Declining costs per opportunity

Mark Lotse X You

Who this is for

For B2B companies looking to increase the contribution of their marketing to revenue. Particularly effective for products that require explanation, long buying cycles, and multiple decision-makers in the buying center.

FAQ

Frequently Asked Questions

Do you also create content for marketing and lead generation?

Yes, we create copy, landing pages, ads, and lead magnets either on our own or in collaboration with your team. You decide how the work is divided.

What channels do you use for marketing and lead generation?

Mostly LinkedIn, Google, email, and your own website, tailored to your ICP. We start with a focused approach and scale up based on results.

How quickly do leads come in?

Paid campaigns often generate initial leads within a few weeks. It takes a quarter to arrive at reliable figures on the cost per opportunity. Sustainable organic visibility continues to grow beyond that.

Do we need HubSpot for marketing and lead generation?

Yes, to maximize the impact. The process from ad to deal depends on marketing and sales working together on a single platform.

Build a marketing strategy that generates leads.

Schedule an Initial Consultation

Check the database first? HubSpot Data Quality Audit