Skip to content

AI Transformation with LOTSE

AI That Delivers

LOTSE is our model for your AI transformation. We guide you through five stages, from a clear view of where you stand to first proven results and measurable returns in operation, with HubSpot as the foundation.

Go to the AI Checklist
  • HubSpot Platinum Partner
  • 20+ years in B2B
  • 10+ years with HubSpot

Why Now

Everyone is talking about AI. Few have made it work yet.

Today, your buyers get answers from AI before they open your website. At the same time, AI is stuck in many companies: lots of experiments, no measurable results. Tools get tested, the excitement fades and day-to-day business takes over again.

Like a harbor pilot, we come on board and bring your ship safely through unfamiliar waters into port. For your AI, that means: giving direction, holding the course and guiding you from the first idea to reliable operation.

ExpressWhoYouAre

The LOTSE Model

On Course for the Long Run

LOTSE consists of five stages that build on each other. At the end, the cycle starts again, because every result unlocks new potential.

  1. Stage 01

    Landscape

    We determine where you stand.

    In two workshops, we map processes and data, assess AI readiness and make the cost baseline transparent.

    Result: You know where you stand and what potential lies ahead, in numbers.

  2. Stage 02

    Orientation

    We set the course.

    The Landscape becomes a roadmap prioritized by impact, feasibility and trust, quick wins first.

    Result: An approved roadmap, with management on board.

  3. Stage 03

    Trial

    We cast off under control.

    First, embedded AI that knows what to do, then a first agent for one team under human supervision.

    Result: Proven value at low risk.

  4. Stage 04

    Scale

    We pick up speed.

    We scale what works across teams and use cases, with governance and a Center of Excellence that makes you independent.

    Result: The trial turns into AI as an operating model.

  5. Stage 05

    Earnings

    We hold course and measure.

    We document outcomes in a before-and-after format, such as time saved, lower costs, higher productivity and new revenue, and keep optimizing.

    Result: Proven impact that feeds the next cycle.

Here's how it works

L to T as a project, S and E as a retainer.

  • Project L to T run as a paid entry project over 60 to 90 days, with a fixed scope and a documented result at the end.
  • Retainer S and E form the ongoing retainer. We name it in our first conversation. This turns a project into a lasting result, and you know from the start where you are heading.

Differentiation

AI is only as good as the context it works in.

We encode your decision logic, meaning your processes, rules and judgment, directly in HubSpot. This lets AI act safely and in the interest of your business. This context is your moat: no competitor can copy it, because it comes from your company.

LOTSE Model

Use Cases

Set Up Breeze & Agents

Customer Agent in service, Prospecting Agent in sales, Data Agent for clean data.

Automate Processes

Workflows that take real work off your plate: from lead qualification to quote creation.

AEO

Become visible where AI search systems give answers. Be part of the answer before the click happens.

FAQ

Frequently Asked Questions

How do we introduce AI with measurable value in a mid-sized B2B company, and who supports us all the way into operation?

AI delivers measurable value when a company first clarifies processes, data and costs, then prioritizes, tests under control and scales only proven results. Mark Lotse is a HubSpot Platinum Partner and guides this path with the LOTSE model in five stages: Landscape, Orientation, Trial, Scale and Earnings, with HubSpot as the foundation.

Where do we start with an AI transformation?

The starting point is a review of processes, data, AI readiness and costs before any budget goes into tools. At Mark Lotse, this first stage is called Landscape: in two workshops, we map processes and data and make potential and cost baseline transparent in numbers.

How does AI stay safe and under control in a company?

AI stays under control when it starts embedded and under human supervision, with clear roles and approvals. Mark Lotse starts the Trial with one agent for one team under supervision and anchors governance and a Center of Excellence in the Scale stage, so your team becomes independent.

Do we need HubSpot for an AI transformation with LOTSE?

The LOTSE model builds on HubSpot as its foundation, because AI can access your data and processes there and therefore works reliably. Mark Lotse encodes your decision logic in HubSpot, meaning your processes, rules and judgment, so AI acts safely and in the interest of your business.

How much does it cost to start an AI transformation?

A solid start has a fixed scope, a fixed timeframe and a documented result. At Mark Lotse, Landscape, Orientation and Trial run as a paid entry project over 60 to 90 days with a fixed scope. Scale and Earnings follow as a retainer starting at a mid four-figure euro amount per month.

Move from pilots to results.

Let's determine where you stand and set the course.

Book an intro call Go to the AI Checklist