Case Study · Marketing & Leadgeneration
SoftProject is sharpening its positioning. The new website, featuring a fresh design and a revamped logo, clearly guides visitors through the company's range of services.
- Industry
- Software and IT
- Challenge
- A website that showcased products and features but made it hard to see the company's actual services.
- Result
- The streamlined positioning runs through the entire website. The logo and icons received a modern polish, while the core of the brand stays intact.
- Website
- softproject.de
The Challenge
Visitors to SoftProject’s old website had to click through several pages to understand the company’s services. The focus was on products and features.
The Solution
In joint workshops with management, marketing, and sales, we identified the core of SoftProject and streamlined its positioning.
We carefully redesigned the logo and icons, giving them a more modern look while preserving the brand’s essential characteristics.
The Result
The streamlined positioning serves as a common thread throughout the website, clearly guiding visitors through the company’s offerings. Thanks to the new website, visitors understand the offerings and services right away and can navigate the site with ease. The modern design builds trust in the provider.
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