Case Study · HubSpot
nterra integrates a blog, email marketing, landing pages, and forms into the HubSpot CMS. Pipedrive remains in use as the CRM and syncs with HubSpot.
- Industry
- IT consulting
- Challenge
- Blog, email marketing, landing pages, and forms were spread across separate systems, and the existing CRM needed to stay in place.
- Results
- The website now runs on the HubSpot CMS. All marketing functions live on one platform, and Pipedrive remains in use as the CRM, syncing with HubSpot.
- Hubs used
- Content Hub
- Website
- nterra.com
The Challenge
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nterra wanted to consolidate its marketing functions onto a single platform: blog, email marketing, landing pages, and forms.
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At the same time, Pipedrive was to remain in place as the CRM and integrate with HubSpot.
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On top of that, a new website needed to be built using the HubSpot CMS.
The Solution
We built the website using the HubSpot CMS and consolidated the marketing functions there. Pipedrive remains the primary CRM and syncs with HubSpot, allowing nterra to continue its existing sales efforts while building its marketing strategy on the new platform.
The Result
nterra manages its website, blog, email marketing, landing pages, and forms all on a single platform. The integration with Pipedrive ensures that marketing and sales teams have access to the same up-to-date data.
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