- Industry
- IT and consulting
- Challenge
- A new website needs structure, an SEO foundation, and a large volume of content.
- Result
- The sitemap and structure are in place, the blog runs on HubSpot, the team works with a keyword strategy, and content for over 30 solutions was created in three weeks.
- Website
- blue-consult.de
The Customer
About BLUE Consult
BLUE Consult GmbH, headquartered in Krefeld, has been supporting companies on IT matters for over 20 years — from cloud to managed services to digital workplace — and employs 50 to 100 people. Beyond Krefeld, the company has additional locations across Germany in Hamburg, Cologne, Düsseldorf, Berlin, Hanover, Wiesbaden, Stuttgart, and Munich.
The Challenge
BLUE Consult was planning a new website and sought assistance with its structure and content creation. The blog was to be built in HubSpot.
There were four tasks at hand:
-
Sitemap and structure of the new website
-
A keyword strategy, including an introduction to HubSpot’s SEO features
-
Setting up the blog
-
and the content itself
The Solution
We developed the sitemap and structure, set up the blog in HubSpot, and trained the team on how to use the keyword strategy and SEO features. The content for over 30 solutions was created within three weeks.
The Result
BLUE Consult operates its website and blog on a unified platform, manages the content independently, and works with a documented keyword strategy.
Results
- > 30 SOLUTIONS
- 3 WEEKS FOR FULL IMPLEMENTATION
Let's set your course.
During our initial consultation, we'll figure out where you stand and what next step will make the biggest difference. 30 minutes, to the point, with no obligation.
More case studies
-
Actaport brings marketing and sales together on a single platform.Actaport unites marketing and sales on one HubSpot platform. Lead scoring, automated email sequences, and reporting now make the entire funnel visible…
-
Pflegehelden Achieves Open Rates of Over 60 PercentPflegehelden maps out the customer journey and automates email marketing with HubSpot. Open rates exceed 60 percent.
-
The Haufe Academy is establishing its position through content marketing.The Haufe Academy promotes its Learning Journey offerings through a pillar page, eBooks, webinars, and blog posts.