Case Study · Software & IT
Atruvia uses an animated microsite to show bankers how their banking products deliver the greatest value when used together: the digital guide.
- Industry
- IT services for the cooperative FinanzGruppe
- Challenge
- Show bankers the value the individual banking products deliver when used together.
- Result
- The “digital guide” uses animations to lead users through digital banking products and their customers' needs. They can explore the site freely or navigate directly to a specific use case.
- Website
- atruvia.de
Results instead of promises.
“We are very satisfied. The very first draft of our digital guide hit the mark. We're thrilled with how Mark Lotse balanced our corporate identity with a fresh approach to communication.”
The Challenge
Atruvia—then still known as Fiducia & GAD IT AG—came to us with a clear task: to demonstrate that the individual banking products deliver the greatest value when used in combination. The target audience was bankers who use these products in their day-to-day work.
The Solution
We developed the “digital guide,” a microsite featuring animations. It invites bankers to explore digital banking products and their customers’ needs. Users can freely explore the site or navigate directly to a specific use case or product.
The site remains consistent with Atruvia’s corporate identity while incorporating a fresh visual style and entertaining animations.
The Result
Atruvia now has a standalone digital format that brings the integrated concept of its product world to life.
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