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Case Study · Marketing & Leadgeneration

Atruvia showcases Verbund's banking products on a microsite

Atruvia uses an animated microsite to show bankers how their banking products deliver the greatest value when used together: the digital guide.

atruvia-logo-black
Industry
IT services for the cooperative FinanzGruppe
Challenge
Show bankers the value the individual banking products deliver when used together.
Result
The “digital guide” uses animations to lead users through digital banking products and their customers' needs. They can explore the site freely or navigate directly to a specific use case.
Website
atruvia.de
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The Customer

About Atruvia

Atruvia AG is the technology and digitalization partner of the cooperative FinanzGruppe. The company delivers IT solutions for around 650 Volksbanken and Raiffeisenbanken, as well as other institutions and businesses, ranging from data center operations to its own core banking system to app development. Its main locations are Karlsruhe, Münster, and Munich. Until September 2021, the company operated under the name Fiducia & GAD IT AG.

“We are very satisfied. The very first draft of our digital guide hit the mark. We're thrilled with how Mark Lotse balanced our corporate identity with a fresh approach to communication.”

Ilona Ullmann, Atruvia AG

The Challenge

Atruvia—then still known as Fiducia & GAD IT AG—came to us with a clear task: to demonstrate that the individual banking products deliver the greatest value when used in combination. The target audience was bankers who use these products in their day-to-day work.

The Solution

We developed the “digital guide,” a microsite featuring animations. It invites bankers to explore digital banking products and their customers’ needs. Users can freely explore the site or navigate directly to a specific use case or product.

The site remains consistent with Atruvia’s corporate identity while incorporating a fresh visual style and entertaining animations.

The Result

Atruvia now has a standalone digital format that brings the integrated concept of its product world to life.

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