Blog | Mark Lotse

Posts by Sandra Rieck

AI 23.10.2026 AI Workflows in HubSpot: Which Ones Pay Off in Sales and ServiceEight AI workflows for sales and service in HubSpot: what triggers them, where people approve, how you measure value, and what you need.
Strategy & Positioning 23.09.2026 The Evolution of Content StrategyWhere is content marketing headed? How can you bring together the right mindset, team expertise, and tools? A look at the current state of affairs.
Strategy & Positioning 23.09.2026 Jugaad in B2B: Sales & Marketing with Limited ResourcesJugaad is all about creative thinking and finding cost-effective solutions with limited resources. Perfect for marketing and sales, right?!
Marketing & Leadgeneration 23.09.2026 Marketing by Trial and Error: SMEs Underestimate the Potential of DataDiscover why many B2B small and medium-sized businesses are flying blind when it comes to traditional marketing. Data-driven marketing makes all the d…
AI 23.09.2026 Our First Test with HubSpot Breeze AIDiscover how HubSpot Breeze AI takes your marketing strategies to the next level and helps you become more efficient and competitive.
AI 23.09.2026 AI Agents: The future is now. And you can shape it.What are AI agents, how do they differ from AI tools, and what can they do in marketing, sales, and service today? With an overview of HubSpot's Agent…
HubSpot 23.09.2026 The Power of Gamification—Our Experience with HubSpotWorking with HubSpot is really a form of gamification. That's how HubSpot enriches our playful everyday lives.
AI 21.09.2026 GPTs for Marketing? – What AI Can (and Can't) Really DoHere's how to use GPTs effectively in marketing—with best practices, an honest assessment, and a look at their limitations.
Strategy & Positioning 01.09.2026 Revenue Operations in German Small and Medium-Sized EnterprisesRevenue Operations brings marketing, sales, and service together on a single platform. This is how you’ll succeed in the sme business sector in 2026.