Strategy & Positioning

Strategy that gives you direction and gets you moving

We develop the digital roadmap for marketing, sales and service with you: clear positioning, prioritized steps, measurable goals. And we stay on board until it runs.

Book an intro call

HubSpot Platinum Partner
20+ years in B2B
10+ years with HubSpot

The Starting Point

Many B2B companies grow in spite of their strategy, not because of it. The positioning has aged, marketing and sales pursue separate goals, and every new initiative, from a website relaunch to AI, starts without a shared compass. The result: lots of activity, little direction. Decisions take too long, budgets disappear into isolated measures, and nobody can say what it all adds up to.

Our Approach

With us, you work with senior consultants.

We have known the B2B business for more than 20 years. You benefit from our entrepreneurial thinking and our experience from many similar projects and industries. Combined with our constant curiosity about new tools and methods, we get the best out of it for you.

Know where you stand We start with an honest assessment: market, positioning, processes, data. First the clear picture, then the course.
Strong positioning We sharpen what you stand for, who you work for and why customers choose you. The foundation for everything else.
A roadmap, not a wish list We prioritize by impact and feasibility. Quick wins first, big pieces properly planned, with goals you can measure.
Change is part of it Strategy is decided in execution. We bring your teams along, from kick-off to the new routine.

Our Services

Strategy workshop series: market, positioning, goals
Analysis of processes, tools and data foundation
Positioning and messaging framework
Prioritized digital roadmap with milestones and responsibilities
AI readiness assessment as part of the roadmap
Management summary for executive team and advisory board

Steps Toward the Goal

Here's how it works

Status quo We take an honest look at your market, positioning, processes and data.

Result: your unvarnished starting point
Strategy We develop positioning, goals and strategic directions in compact workshops.

Result: a shared course
Roadmap We translate the strategy into prioritized steps with dates and responsibilities.

Result: a plan that's ready to start
Implementation & Sparring We support the first stages, measure the impact and adjust.

Result: strategy that works in day-to-day business

Mark Lotse X You

Who This Is For

For B2B companies with typically 250 to 5,000 employees, primarily in software and IT, manufacturing, professional services and logistics. Where processes are highly complex, we also work with companies from 50 employees. Most of them are at a turning point: growth, repositioning, new markets or getting started with AI.

FAQ

Frequently Asked Questions

Which agency develops a strategy for marketing, sales and service with B2B companies?

A sound B2B strategy connects positioning, goals and processes across marketing, sales and service in a prioritized roadmap that teams can actually implement. Mark Lotse is a HubSpot Platinum Partner with more than 20 years of B2B experience and develops this roadmap with you in workshops, including an AI readiness assessment and a management summary for the executive team and advisory board.

How long does a strategy project take?

From kick-off to the finished roadmap, a strategy project typically takes six to ten weeks, depending on scope and the availability of your people. Mark Lotse works in compact workshops on market, positioning and goals and then agrees flexible implementation support, so the roadmap reaches day-to-day business.

What does a strategy project cost?

The cost of a strategy project depends on scope, the number of workshops and the depth of the analysis of processes, tools and data. Mark Lotse prices strategy projects by scope. If you want ongoing support afterwards, it is available as a retainer starting at a mid four-figure euro amount per month.

Do we get only a concept or also the implementation?

A strategy only works when the roadmap is cut so that teams can implement it step by step. Mark Lotse implements the roadmap with you on request, from HubSpot to campaigns to AI, and you decide which parts your own team takes on.

Does a strategy project require HubSpot?

A strategy grows out of market, goals and processes and works independently of the software you use. Mark Lotse approaches strategy from the implementation side and, as a HubSpot Platinum Partner, shows you transparently what HubSpot delivers and where other solutions fit better once the roadmap points toward a platform.