Blog | Mark Lotse

Case studies on HubSpot, AI implementation, and sales processes in B2B small and medium-sized businesses. Based on real projects in the software, manufacturing, services, and logistics industries.

Strategy & Positioning 02.10.2024 Content strategy tips: What is the Hero Hub Hygiene model?When searching for content strategy tips, you are sure to stumble across the Hero Hub hygiene model. But what's behind it? Here is the answer.
Strategy & Positioning 01.10.2024 This is what the marketing organization of the future looks likeb2b marketing teams are facing major challenges. This is what the marketing organization of the future could look like!