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Industry

HubSpot for Manufacturing Companies That Make Sales Predictable

We are digitizing marketing, sales, and service in the mechanical and plant engineering sectors and in manufacturing: managing long cycles, integrating dealers and direct sales into a single system, and turning service into a source of revenue.

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  • HubSpot Platinum Partner
  • At home in mechanical and plant engineering and in manufacturing

Your Reality

Projects run for months, often years, with technicians, purchasing, and management all at the table. Sales rely on trade shows, existing customers, and personal relationships—all tracked in Excel and in people’s heads. Dealers and distributors provide updates only sporadically. And the service business—involving replacement parts and maintenance—runs alongside new business, even though that’s where the profit margins lie. The next generation in purchasing has long since switched to digital research. Anyone who isn’t visible there won’t make it onto any inquiry lists anymore.

Love at First Insight with Christian and HubSpot

How We Help

Structuring Long Cycles

Pipelines for project-based business with phases that align with plant sales: from the initial inquiry through the specification stage to the award of the contract.

Mapping the Buying Center

All project contacts, along with their roles and history, in one place. Everyone on the team knows the status, even years later.

Integrate merchants

Partner portals and shared pipelines integrate indirect sales into the system. Forecasts across all channels.

Monetize Services

Maintenance contracts, spare parts requests, and machine history in the Service Hub. Turning reactions into predictable revenue.

Gaining Digital Visibility

Technical content that convinces engineers and appears in search results and AI responses. With LOTSE as a framework for getting started with AI.

FAQ

Frequently Asked Questions

How does HubSpot map sales projects with durations of 12 months or more?

Through pipelines with their own phases, tasks, and follow-ups throughout the entire project lifecycle. Each activity is linked to the record, so a new colleague can take over an ongoing project with a complete history. We set up fixed rules for quote statuses, follow-up frequencies, and reminders, which HubSpot triggers automatically.

Can our ERP be integrated with HubSpot?

Any ERP system with an open programming interface can be integrated. For some systems, ready-made apps are available in the HubSpot Marketplace; all others run via the API or the Data Hub. proALPHA provides its own Integration Workbench and a REST API for this purpose. Before getting into the technical details, we clarify the fundamental question: which fields are transferred in which direction, and which system holds the definitive data.

How do we manage indirect sales through resellers and distributors in HubSpot?

Through shared pipelines, teams, and permissions that show each partner exactly their own data sets. The data segmentation required for this and the hierarchical teams are part of the Enterprise tier. Feedback on project status is provided via forms and automatic reminders, so that the status is recorded in the system rather than discussed over the phone.

What do technical buyers research before sending an inquiry?

For guidance on interpretation, comparisons, and practical knowledge relevant to your specific case. This content should be included on your website as readable text so that search engines and AI systems can index it. We’ll set up the structure for this and maintain it on an ongoing basis.

Make your project business predictable.

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