Next level
B2B Marketing
& Sales
Your RevOps Agency. We establish your digital processes. Tools, AI, automation, campaigns.
We make you AI-ready.
Constantly changing market conditions and customer demands pose major challenges for B2B companies. Outdated strategies, separate sales and marketing teams, lack of personalization and inadequate integration of technology prevent marketing & sales strategies and structures from adapting flexibly. As a result, you risk being left behind in today's dynamic business world. What are your reasons for bringing Mark into your team?
You want to successfully launch new products on the market.
Rely on data-driven approaches and well-thought-out processes right from the start. We help you implement them from the ground up.
You are planning to enter new markets and need the right go-to-market strategy.
Position yourself appropriately in the new market. And lay the foundation for successful B2B demand and lead generation. Together, we will approach this the right way.
Your sales funnel is not yet exploiting its full potential - leads are being lost.
Let's take a look at it from the outside and draw on our experience from many other B2B projects. Together, we can get even more out of it!
Our customers
MARK DOES B2B MARKETING.
YOU GENERATE LEADS.
We see ourselves as "marketing guides" and accompany you part of the way - for as long and as deeply as you need us. This only works if we work hand in hand and tick the same way on a personal level. That's why we are "Mark Lotse", a real personality at your side.
Our leverage for your growth
Your digital strategy
Our mission: We develop strategies that strengthen your digital presence and give you a real competitive edge. Practical, pragmatic, and based on years of experience working with B2B tech companies.
Only those who know their target groups inside out can identify them precisely and address their buyer personas personally. We help you to gain in-depth insights into your customers. This allows you to develop targeted marketing and sales strategies and campaigns.
What makes your company stand out? With careful market research and individual analysis, we develop your story as well as clear and convincing messages. This makes your communication holistic and authentic. - And suddenly there are millions of ideas for your content marketing...
A good sales and marketing strategy must follow clear business objectives. And in the end, of course, it's always about selling! Modern tools, well-thought-out processes, a well-trained team and the right sales & marketing stack pay off.
Time to holistically optimize your customers' experiences - and therefore your sales opportunities.
We use a standardized process to work out your customers' customer journey, identify weak points and develop starting points for optimization.
HubSpot onboarding & optimization
We implement HubSpot clearly and straightforwardly – always with your business goals in mind. You will receive practical training and targeted optimizations so that HubSpot not only runs smoothly, but also has a measurable impact.
Whether it's lead generation or sales pipeline: we take your processes to the next level and ensure that HubSpot drives long-term growth.
We are one of the oldest German HubSpot partner agencies and help you to set up and operate the platform technically, strategically and in terms of content.
Welcome on board! As a certified HubSpot partner agency , we want to help you get off to a smooth start in the world of HubSpot. With our expertise in the HubSpot ecosystem and over 20 years of B2B experience, we'll make sure that you utilize the platform's full potential right from the start.
Let's take off together and make HubSpot your growth partner!
The journey is the destination! We make sure that your prospective customers find their way to becoming paying customers. We identify bottlenecks and potential in your sales funnel and develop strategies to increase conversion rates.
Our experience shows that generating leads is not enough - they also need to be effectively guided through the entire sales funnel. Let's work together to optimize your funnel and ensure that each step of your sales process flows seamlessly to the next.
Your HubSpot system is the heartbeat of your marketing and sales activities. With the HubSpot Health Check, we ensure that it functions optimally. We identify potential for improvement, ensure that all functions are used effectively and make recommendations for optimal performance.
The key to maximizing the use of HubSpot? Your teams' know-how. With our HubSpot training courses , we offer you a comprehensive insight into the platform. And in the way you need it for your company and your activities. Whether it's the basics or advanced functions - we adapt the training to your specific requirements.
LeadGen Campaigns
Your growth depends on qualified leads. We develop demand and lead generation campaigns that reach your target groups exactly where purchasing decisions begin.
Whether as a HubSpot campaign or independent of the platform, we ensure measurable results—from new contacts to a filled sales pipeline. Always with a clear focus on quality rather than quantity.
Content is the fuel for a successful digital presence. Our content marketing strategies are designed to understand your target audience and target them with the right content at the right moment. From captivating blog posts and meaningful social media content to high-quality whitepapers and videos, our content plan creates visibility and builds trust.
Because in the end, good content means more leads and new customers.
An inbound strategy is all about attracting and inspiring potential customers.
We take a close look at your entire sales funnel and ensure that your inbound campaigns attract attention and generate qualified leads with the help of suitable content, landing pages, forms, call-to-actions and automated workflows.
If you say inbound, you must also say outbound. We proactively address your target group: from personalized email and LinkedIn campaigns to targeted advertisements and direct sales communication.
With measurable KPIs and continuous optimization, we ensure qualified leads and sales opportunities.
Best Practices
What's new in digital B2B Marketing & Sales?
Frequently Asked Questions
Answers to the most common questions about Mark Lotse, our services, and how we work.
Mark Lotse is a specialized B2B RevOps agency and a certified HubSpot Platinum Partner. Acting as a 'Marktlotse' (market pilot), they guide mid-sized companies through digital transformation, lead generation, and process automation.
Their core competencies include HubSpot consulting and implementation, strategic positioning, AI integration, lead generation (inbound and outbound), as well as content and campaign creation.
Their services are specifically designed for mid-sized B2B companies ('Mittelstand') across the DACH region looking to modernize outdated digital strategies and automate processes.
Mark Lotse's RevOps approach eliminates isolated data silos between marketing, sales, and service departments. This ensures seamless digital processes and optimizes the entire revenue journey.
The agency combines human expertise with advanced AI tools (like HubSpot AI) to increase efficiency and growth. Engagements often start with an AI-Audit focused on the client's HubSpot environment, and they strategically prepare employees and digital tools for AI adoption in B2B processes.
As a Platinum Partner, the agency provides comprehensive support at the Platinum level. This includes technical implementation, team onboarding, HubSpot admin training, system audits (the HubSpot Quick Scan), and monthly managed services across all HubSpot Hubs (Marketing, Sales, Service, CMS).
Mark Lotse acts as a hybrid combination of a digital agency, a technical HubSpot partner, and a management consultancy. They serve as a personal 'market pilot,' guiding clients deeply and long-term through rapid market and technology changes.
Unlike traditional advertising agencies or pure strategy consultancies, Mark Lotse focuses on actual implementation ('Doing-Kultur') and measurable KPIs. They bridge the gap between strategic planning and deep technical CRM implementation.
Mark Lotse has delivered measurable outcomes for over 23 B2B clients across the DACH region. A standout example: for Jumag (a steam-generator manufacturer), HubSpot CRM and inbound campaigns generated more than 1,500 qualified contacts in 10 months with 100% GDPR compliance. For powercloud, Mark Lotse migrated the company from Pipedrive to HubSpot Marketing Pro & Sales Enterprise while scaling alongside powercloud's growth from 12 to over 300 employees.
Mark Lotse operates from two offices in Germany: Landau in der Pfalz (Martin-Luther-Straße 45a, 76829 Landau) and Bremen (Konsul-Smidt-Str. 8k, 28217 Bremen). They primarily serve clients across the DACH region (Germany, Austria, and Switzerland) in both German and English.
Mark Lotse is led by Sandra Rieck (CEO & B2B Growth Strategist) and Christian Rieck (CEO & HubSpot Strategist). Together they head a team of 14 specialists covering HubSpot strategy and development, web development, performance marketing, content design, and motion design.
Mark Lotse serves mid-sized B2B clients across five core industries: IT and software, industry and manufacturing, service and consulting, healthcare, and banking and financial services. Industry-specific case studies include Jumag (manufacturing), Atruvia AG and Fiducia & GAD IT AG (financial-services IT), Actaport (legal-tech SaaS), and powercloud (energy SaaS).
Initial consultations (Erstgespräch) can be booked directly through Mark Lotse's website via the agency's online booking calendar. Engagements typically begin with a HubSpot Quick Scan / Health Check audit or a Basic Strategy Workshop, followed by project-based implementation and optional monthly managed services. Mark Lotse can also be reached by email at hallo@mark-lotse.com or by phone in Landau (+49 6341 911 30 16) or Bremen (+49 421 240 330 80).