Next level B2B Marketing & Sales
We establish your digital processes. Tools, AI, automation, campaigns.
Why you need Mark now.
Constantly changing market conditions and customer demands pose major challenges for B2B companies. Outdated strategies, separate sales and marketing teams, lack of personalization and inadequate integration of technology prevent marketing & sales strategies and structures from adapting flexibly. As a result, you risk being left behind in today's dynamic business world. What are your reasons for bringing Mark into your team?
You introduce new products.
Rely on data-driven approaches and well-thought-out processes right from the start. We help you to introduce them from the ground up.
You conquer new markets.
Position yourself directly in the new market. And lay the foundation for successful B2B demand & lead generation. Together, we'll get it right from the start.
Your sales funnel still has potential.
Let us take a look at it from the outside and incorporate our experience from many other B2B projects. Together we'll get even more out of it!
Our customers
MARK DOES B2B MARKETING.
YOU GENERATE LEADS.
We see ourselves as "marketing guides" and accompany you part of the way - for as long and as deeply as you need us. This only works if we work hand in hand and tick the same way on a personal level. That's why we are "Mark Lotse", a real personality at your side.
Mark's services for Marketing & Sales
Your digital strategy
Our mission: to optimize your digital presence and develop strategies that give your company a digital edge. Practical, pragmatic, with a wealth of experience from many years of working with B2B tech companies.
Only those who know their target groups inside out can identify them precisely and address their buyer personas personally. We help you to gain in-depth insights into your customers. This allows you to develop targeted marketing and sales strategies and campaigns.
What makes your company stand out? With careful market research and individual analysis, we develop your story as well as clear and convincing messages. This makes your communication holistic and authentic. - And suddenly there are millions of ideas for your content marketing...
A good sales and marketing strategy must follow clear business objectives. And in the end, of course, it's always about selling! Modern tools, well-thought-out processes, a well-trained team and the right sales & marketing stack pay off.
Time to holistically optimize your customers' experiences - and therefore your sales opportunities.
We use a standardized process to work out your customers' customer journey, identify weak points and develop starting points for optimization.
HubSpot onboarding & optimization
With our HubSpot services, we support you in implementation—clear, straightforward, and always aligned with your business goals. We also provide customized training and optimization to help you unlock HubSpot's full potential. Elevate your lead generation and streamline your sales pipeline with confidence. We're here to guide you every step of the way.
We are one of the oldest German HubSpot partner agencies and help you to set up and operate the platform technically, strategically and in terms of content.
Welcome on board! As a certified HubSpot partner agency , we want to help you get off to a smooth start in the world of HubSpot. With our expertise in the HubSpot ecosystem and over 20 years of B2B experience, we'll make sure that you utilize the platform's full potential right from the start.
Let's take off together and make HubSpot your growth partner!
The journey is the destination! We make sure that your prospective customers find their way to becoming paying customers. We identify bottlenecks and potential in your sales funnel and develop strategies to increase conversion rates.
Our experience shows that generating leads is not enough - they also need to be effectively guided through the entire sales funnel. Let's work together to optimize your funnel and ensure that each step of your sales process flows seamlessly to the next.
Your HubSpot system is the heartbeat of your marketing and sales activities. With the HubSpot Health Check, we ensure that it functions optimally. We identify potential for improvement, ensure that all functions are used effectively and make recommendations for optimal performance.
The key to maximizing the use of HubSpot? Your teams' know-how. With our HubSpot training courses , we offer you a comprehensive insight into the platform. And in the way you need it for your company and your activities. Whether it's the basics or advanced functions - we adapt the training to your specific requirements.
Lead Gen Campaigns
Your success relies on qualified leads, which we generate through strategic demand and lead generation campaigns. We enhance your company’s visibility and connect you with new prospects—whether through HubSpot campaigns or independent strategies. Always targeted, always effective, and backed by our extensive hands-on experience.
Content is the fuel for a successful digital presence. Our content marketing strategies are designed to understand your target audience and target them with the right content at the right moment. From captivating blog posts and meaningful social media content to high-quality whitepapers and videos, our content plan creates visibility and builds trust.
Because in the end, good content means more leads and new customers.
An inbound strategy is all about attracting and inspiring potential customers.
We take a close look at your entire sales funnel and ensure that your inbound campaigns attract attention and generate qualified leads with the help of suitable content, landing pages, forms, call-to-actions and automated workflows.
If you say inbound, you must also say outbound. We proactively address your target group: from personalized email and LinkedIn campaigns to targeted advertisements and direct sales communication.
With measurable KPIs and continuous optimization, we ensure qualified leads and sales opportunities.
Best Practices
HubSpot Health Check
We show you your growth potential with HubSpot incl. roadmap & concrete starting points and to-dos!
What's new on the blog?
Mark's newsletter
Stay up to date with the latest trends and developments in content marketing, inbound marketing and social media.
- Informative blog articles
- Checklists that support you directly
- Exciting infographics & studies
- Entertaining videos