Your inbound marketing agency
The right content at the right moment. Perfect interaction between marketing and sales. Anonymous visitors become leads and customers.
B2B lead generation is all about selling. But not in a clumsy way. And certainly not with unsolicited acquisition emails or phone calls. Instead, you provide your (potential) customers online with the information they need to make a purchase decision. And they get it all by themselves at the right moment.
Companies need an inbound marketing strategy so that they can benefit from this development and meet the needs of their customers at the same time. With defined buyer personas, relevant keywords and marketing and sales processes. Your inbound marketing agency will help you with this. Below you will find an overview of services in online b2b lead generation. Where should you start? Let's talk in person.
THE INBOUND MARKETING PROCESS
The inbound methodology is based on the sales funnel. This maps the customer journey of a potential customer. The four phases of the purchase decision process are Attract, Convert, Close, Delight. It is assumed that these are passed through, turning strangers into visitors, leads, customers and ultimately advocates of a product. With the right marketing and sales strategy, this inbound marketing process can be made even more effective.
In the first phase of the customer journey, companies want to attract strangers to their website in order to win them over as visitors. This increases the likelihood that they will become leads and ultimately satisfied customers.
This can be triggered by a good content strategy. Only if you offer content that interests new contacts can you turn them into visitors. Optimize your content for search engines (SEO)! It is best to create new, relevant content and publish it on a blog, for example. Spread your posts via social media to achieve a wide reach. And choose channels that your target group actually uses!
Once you have caught the attention of your new visitors, you naturally want to convert them into leads. So give your visitors the opportunity to get in touch with you. Otherwise you won't be able to find out any information about your visitors.
Whether live chat, forms or face-to-face meetings - there are various tools for contact. Choose the function that your target group uses the most. But don't forget to nurture your leads afterwards! Otherwise the leads will be gone again very quickly. Offer them further content that might interest them (and is helpful!) and that will take them one step further in the purchasing decision process.
In the third phase, you have already attracted the attention of the right visitors and generated the right leads. And now? The next step is to turn your leads into customers. It's all about catching them at the right time and persuading them to buy.
Make sure you are nurturing the right leads. Analyze their surfing behavior. Take a look at which websites, whitepapers or eBooks your lead looks at. Then adapt your messages to remain interesting for your recipients.
Be helpful to your leads, but please don't be pushy. A sure instinct is required here!
To be successful in today's world, it's not enough to rest on your laurels. Your customers love your products? Great! But how can your target group know that if your current customers don't talk about their experiences? Therefore: Recruit your current customers as advocates. They will be happy to recommend you to others and keep your flag flying high (e.g. on social media).
So: Actively look after your existing customers so that they remain customers and write about their positive experiences in public.
As an inbound marketing agency, we achieve your strategic goals
Determine your marketing & sales goals
Specify how many new customers you want to acquire (new customer target)
Enter your current conversion rate (CR) for offers.
In other words, what percentage of bids do you normally win?
Enter your current CR in Leads.
In other words, how many leads really want an offer from you in the end?
Enter your current CR for website visitors.
In other words, what percentage of visitors currently become leads?
Mark Lotse? Your inbound marketing agency!
Choose us as your inbound marketing agency for more visibility, traffic, leads and customers!
B2B EXPERTS
Our customers come from b2b companies. And so do we. Whether IT, industry, healthcare, banking or services. Mark is at home in your topics.
CONTENT EXPERTS
The design is ready. "Oops, what content actually needs to be included...?" Not with us! And not with you either, please. First we develop goals & content together. And now comes the layout!
ALL-ROUND SERVICE PROVIDER
We provide you with comprehensive support. From content & concept, good design & programming to SEO optimization, training and, if desired, campaigns for the launch of your new website.
What can we do for you?
Talking to each other costs nothing. So, let us know your questions and wishes!
How can we support you?
ORIENTATION WORKSHOP
How about getting to know each other before we embark on a joint strategy project? In our orientation workshop, we present the latest trends, pick up your team and all stakeholders in the company and analyze your current marketing situation together. What expectations do you have of inbound marketing and how can such a project be implemented in terms of time? Naturally documented in detail and with lots of added value, even if you don't continue with us as your inbound marketing agency afterwards.
INBOUND MARKETING STRATEGY
Do you want to invest more in inbound marketing? Let's work out the strategic foundations together. We will help you to make the right adjustments and contribute our experience from many lead generation projects. In the end, we will provide you with the right approach to achieve the jointly defined goals.
INBOUND CAMPAIGNS
As a content marketing agency, we are happy to support you in the editing and production of your content! Do you have technical products that require explanation? So much the better! Because this is where we feel particularly at home. Whether it's a number of blog articles, one or more eBooks or white papers, value-adding PPTs or checklists, an infographic, a webinar or moving image formats such as image films, explanatory videos, interactive videos or social media clips.
MARKETING & SALES ALIGNMENT
In our view, this is one of the most important points to really get your inbound marketing machinery up and running. Jointly aligned expectations of the sales process, leads and procedures will significantly improve your results. We analyze the current collaboration between the two teams, identify potential and provide guidance on how marketing and sales can work more closely together to better achieve sales goals.
HUBSPOT
As a HubSpot partner agency, we are particularly familiar with the tool. We are happy to advise you on the selection, introduction and operation of the software. Regardless of whether you have a marketing, sales or service department. Because without the right IT support, inbound marketing will hardly lead to success.
Get to know us
CHRISTIAN RIECK
Sounds interesting? We would be happy to advise you and help you to optimize your marketing and sales processes for inbound.
Book your first free appointment in our calendar now! The initial consultation, including a brief situation analysis, is completely non-binding and free of charge.