How to get more out of it. More leads & customers through targeted inbound strategies.
Are you already using inbound marketing, but it's not really working? Or you finally want to set up your first LeadGen campaign and still need the right tools?
In both cases, you've come to the right place! We are a HubSpot partner agency, content marketing experts and come from the B2B business. You can be sure that we understand you and will get your digital lead generation on the road. So, let's get started!

Your status quo:
Insufficient traffic
You are struggling to get enough visitors to your website. Without targeted traffic, your reach remains limited and potential customers don't even find out about the products or services you offer.
Low conversion rates
Despite streams of visitors, success fails to materialize because only a few of them actually become customers. The approach and call-to-actions are probably not targeted enough to convert visitors into leads.
Uncoordinated activities
Could it be that you lack a clear strategy? Then your marketing measures are uncoordinated and fizzle out. You need central planning and coordinated campaigns to accompany the customer journey throughout.
This is how we boost your lead generation.
LEADGEN SETUP
Your entry into digital lead generation.
What you get:
-
LeadGen framework
A simple, repeatable structure that you can use to build future campaigns on a solid foundation. Perfect for gaining initial experience in digital lead generation and developing scalable processes. -
Technical setup
We review your existing tools and make recommendations on how to use them optimally for your campaigns. This ensures that your technical infrastructure is used in a targeted and efficient manner. -
Campaign plan
With a well thought-out plan for your first campaign, we help you to reach potential customers in a targeted manner and achieve measurable success.
Additional services:
-
Tool implementation & setup
Individual support with the selection and installation of suitable tools so that you can work efficiently. -
Creative content production
Professional creation of content that appeals to your target group and increases conversion.
Special feature:
No special tools required - we focus on flexible, easy-to-integrate solutions, especially for small and medium-sized companies.
LEADGEN PRO
For everyone who wants to take their lead generation to the next level & scale it.
What you get:
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Multi-channel strategy
Comprehensive worksheets for coordinating and optimizing multiple channels. This allows you to bundle targeted traffic from different sources and increase customer loyalty. -
Content repurposing
Strategies for reusing existing content and adapting it efficiently to different platforms. This saves time and resources and increases the reach of your content. -
Performance measurement
Tools and processes for analyzing your campaign performance and for continuous optimization. This allows you to see in real time which measures are having the greatest success. -
Lead nurturing process
A clear plan to efficiently nurture and develop your leads. This keeps you in contact with potential customers and helps to build trust.
Additional services:
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Ideas workshop
A creative concept to develop new campaign ideas and uniquely position your brand. -
Content production
Support in the creation of videos, infographics and other high-quality content that captivates your target group.
Special feature:
Tools such as HubSpot are helpful, but not essential. Our strategies are flexible and can be adapted to your existing systems.
Together we generate leads.
Experience
We are convinced HubSpot users ourselves and have grown with the platform over the years. Mark Lotse was one of the first HubSpot partner agencies in Germany, so we know the HubSpot philosophy inside out.
B2B savvy
And the best thing is: as business economists and marketing experts, we think like you. We can grasp and implement your requirements quickly and pragmatically. So, it's guaranteed not to be technical, but absolutely goal-oriented.
Hands-on mentality
When we understand the big picture and know the direction we want to take, we can be very pragmatic! Even the unexpected doesn't upset us. We have always found a solution!
This is how the LeadGen with Mark Lotse works:
2. strategy development
With a plan, but always pragmatic. Don't worry, you won't be faced with months of strategy workshops. As a rule, one or two meetings with all those involved are sufficient before implementation begins.
3. campaign implementation & optimization
And now: roll up your sleeves and get started! Our experience from countless medium-sized b2b companies andtried-and-tested processes & worksheets that work help us to realize your LeadGen campaigns.
Request your project with Mark!
Feel free to contact us for an initial consultation! We are eager to take you to the next level with our experience. Let's talk about your framework conditions and the scope, then we'll work out a customized offer for you.
Very good and reliable partner
The onboarding and implementation of our website with HubSpot was quick and uncomplicated thanks to Mark Lotse. We are still happy to use the agency's services today.
Our HubSpot customers







