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Your digital marketing & sales strategy

Mark Lotse creates your marketing and sales strategy. Goal-oriented and with a lot of practical B2B experience.

Successful with our digital strategy

A well-thought-out strategy has always been the be-all and end-all for success. And we know exactly what is important when it comes to planning and implementation. We work with you to develop a digital strategy in marketing and sales that will give your company a digital edge. We work pragmatically and practically, drawing on our many years of experience with B2B tech companies.


This way, you can meet the challenges of constantly changing marketing conditions and customer requirements in B2B. We support you with the introduction of new products and the conquest of new markets or take a look at your sales funnel from the outside.

Targeted and powerful

From target group and persona analysis to customer journey mapping and company positioning - together we develop a powerful marketing and sales strategy.
Strategy

BUYER PERSONA ANALYSIS

Only if you know your target group in detail can you understand their needs and wishes and address them personally. With the concept of a buyer persona, we work together to gain in-depth insights into your customers' requirements.

This allows us to develop targeted marketing and sales campaigns.

Strategy

POSITIONING OF YOUR COMPANY

What sets your company apart from others? A carefully formulated value proposition should be at the heart of your strategy.

Together, we analyze the current positioning of your company through targeted market and competitor analysis and support you in developing your individual story and a convincing message.

This will make your communication holistic and understandable and suddenly you will have millions of ideas for your content marketing.

Strategy

CUSTOMER JOURNEY MAPPING

It's time to optimize your customers' experience holistically and increase your sales opportunities. How can you do this? With us. Together, we will work out your customers' customer journey in a standardized process and identify weak points in order to subsequently optimize them.

Strategy packages

GET OFF TO A FLYING START WITH OUR TRIED-AND-TESTED BUNDLES.

From target group and persona analysis to customer journey mapping and company positioning - together we develop a powerful marketing and sales strategy.

CUSTOMER JOURNEY MAPPING

It's time to optimize your customers' experience holistically and increase your sales opportunities. How can you do this? With us. Together, we work out your customers' customer journey in a standardized process and identify weak points in order to subsequently optimize them. From the first touchpoint in the awareness phase to the finishing touches in customer service - and beyond.

Let's talk

POSITIONING

What sets your company or your new product apart from others? A carefully formulated value proposition should be at the heart of your strategy.

Together, we analyze your current positioning through targeted market and competitor analysis and support you in developing your individual story and a convincing message.

This will make your communication holistic & understandable and you will see: Suddenly you have millions of ideas for your content marketing.

More about Positioning

BUYER PERSONA ANALYSIS

Only if you know your target group in detail can you understand their needs and wishes and address them personally. With the concept of a buyer persona, we work together to gain in-depth insights into your customers' requirements.

This allows us to develop targeted marketing and sales campaigns.

Let's talk

CONTENT STRATEGY & PRODUCTION

Only if you know your target group in detail can you understand their needs and wishes and address them personally. With the concept of a buyer persona, we work together to gain in-depth insights into your customers' requirements.

This allows us to develop targeted marketing and sales campaigns.

More about Content Marketing

What can we do for you?

Talking to each other costs nothing. So, let us know your questions and wishes!

Book Your Meeting Now!

A reliable partner who has made a significant contribution to shaping, analyzing and further developing our sales and marketing processes.

Kevin Olleroch, CE-CON GmbH

Our customers

Interested?

Are you looking for a new agency? Then send us your inquiry or simply book an initial meeting.

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Why Mark Lotse?

Why with Mark? Because we think of everything for you. Choose us as your partner for your marketing & sales strategy

B2B EXPERTS

We grew up in the IT scene in Karlsruhe. We were already talking about lead generation when no other industry had anything to do with the term. We live and breathe B2B marketing. Whether IT, industry, healthcare, banking or services. Mark is at home with your topics.

TRANSPARENT PARTNER

Nothing beats transparent project management. So that everyone always knows where we stand, we share trello and miroboards with you, plan work in advance and set fixed times for each customer. And if something doesn't work out, we address it openly and honestly. That's the only way long-term collaboration can work!

FINAL THINKERS

We provide you with holistic support. From strategy to concept, content and design. We don't necessarily do everything ourselves. But we know the right people. And hold all the threads together for you!