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Your content marketing agency!

It's time for digital marketing in b2b. More and more is taking place online instead of offline.

Potential customers have been researching online for some time now and only contact companies of interest to them after they have completed almost 60% of their decision-making process! Content marketing allows you to be there right from the start and influence decisions in your favor.

Woman in design office

What you need content marketing for

  • Position yourself as an expert
  • Be found "by yourself"
  • Increase the number of website visitors
  • Turn visitors into leads
  • Create brand and product experiences
  • Demonstrate empathy with your target group

Why use a content marketing agency?

As with almost everything in life: without a strategy, it is only half-finished, -thought-out, -effective in the end. And usually involves a lot more work!
And who drives the whole thing and then implements everything? Exactly.

B2B CONTENT
STRATEGY

With our tried and tested approach, digital marketing will also work!

TOOLS &
PROCESSES

Content marketing is process-oriented. We help you with the right tools, processes and skills in your team.

AWARENESS &
LEADS!

With targeted campaigns & storytelling, your content marketing will bring the desired success.

Cases

SPS Messe

Social Media Marketing

SoftProject

Content Marketing, Websites und Landing Pages

Atruvia AG

Content Marketing, Websites und Landing Pages

Fiducia & GAD IT AG

Content Marketing, Social Media Marketing

SERVISCOPE

Content Marketing, Video Storytelling, Websites und Landing Pages

What can we do for you?

Talking to each other costs nothing. So, let us know your questions and wishes!

What belongs in a content strategy.

Workshop-(1)
  • Orientation workshop & briefing
  • Corporate & brand strategy
  • Target groups & buyer persona
  • Content marketing goals & conversions
  • Your story & positioning
  • Content & editorial planning
  • Distribution & Channels
  • Team & Organization

Why with Mark? Because we think of everything for you: How we can best fulfill your goals as part of your content marketing strategy. What appeals to your target groups. How your topics can be conveyed in an exciting and visible way. And because we understand you and your b2b business.
Choose us for more visibility, traffic, leads and customers!

women-smiling

Why Mark Lotse is the right agency!

b2b Understanding

Our customers come from b2b companies. And so do we. Whether IT, industry, healthcare, banking or services. Mark is at home in your topics.

Content experts

The design is ready. "Oops, what content actually needs to be included...?" Not with us! And not with you either, please. First we develop goals & content together. And now comes the layout!

All-round service provider

We provide you with holistic support. From strategy to tools & processes, campaigns, storytelling and distribution. As a start-up project or in the long term. We have been looking after our most loyal customers on a monthly basis for over 8 years!

People in coffee shop

How do we come together?

ORIENTATION WORKSHOP

The most important thing in an agency-client relationship: do we fit together in terms of approach, values and expertise? And (almost) even more importantly: is the chemistry right? We'll find out in our first orientation workshop.

  • we introduce you to the topic of content marketing
  • pick up your team and all stakeholders in the company
  • analyze your current marketing situation together
  • define an initial roadmap

The investment? Really manageable. Honestly, it has never failed. But you will gain a lot in return. Even if it is that you know your next steps towards content marketing.

EDITING & VIDEO MARKETING

As a content marketing agency, we are happy to support you in the editing and production of your content! Do you have technical products that require explanation? All the better! Because this is where we feel particularly at home.

  • Blog articles, eBooks, white papers, checklists
  • E-mail marketing
  • Websites, microsites, landing pages
  • webinars
  • Videos & gifs
  • Interactive content
  • Social media marketing

CONTENT MARKETING STRATEGY

Do you want to get started with b2b content marketing? Then you need a content marketing strategy. The tricky thing about it is that usually nobody in the company can really get to grips with a new topic. After all, there's still the day-to-day business, but we can!

CONTENT DISTRIBUTION

No content without a good distribution strategy. We help you to get content to your target group.

  • own channels, e-mail, blog, social media
  • Paid campaigns, advertorials
  • Online PR

How to generate long-term visibility for your topics and increase your website traffic.

Content marketing services

This is what our collaboration could look like. Get an impression of how we can get your content machine up and running together.

CONTENT
WORKSHOP

Kick-off Call

Workshop preparation

Getting to know each other

Buyer Personas & Customer Journey

Topics & keywords

Brand Story & Reason Why

Channels & distribution

Documentation

Request Content Marketing

CONTENT
PRODUCTION

Kick-off workshop

Recommendation & implementation of useful tools for collaboration/dissemination, if applicable

Regular editorial meeting

Creation of blog articles, websites, landing pages, online PR, social media content, newsletters etc.

Video production (animation & real shoot)

Monthly analysis & reporting

Duration at least 6 months

Request Content Marketing

CONTENT
STRATEGY

Orientation workshop

Development of the target group & buyer persona

Definition of goals & conversions

Keyword strategy

Development of a brand story

Content & editorial planning

Definition & set-up of the necessary social media channels

Definition of content processes & responsibilities

Introduction of the necessary content marketing tools

Request Content Marketing

Content marketing in the explainer video

SOCIAL MEDIA MARKETING

The content strategy is in place. The content is there. Are you still not being found for your topics? Then there's still a problem with distribution. We'll support you! From the social media strategy including the right software for distribution, setting up channels, content production & community management.

Get to know us!

 

Book a Meeting Now

SANDRA

We will be happy to advise you and help you to provide your target group with the right content.

Book a first, free appointment in my calendar now! Our initial consultation is completely non-binding and free of charge.