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Marketing & Lead Generation

Leads your sales team loves to call

We rebuild your B2B marketing for pipeline impact: campaigns, automation, paid ads and outreach from one source. Success is measured in revenue.

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  • HubSpot Platinum Partner
  • 20+ years in B2B
  • 10+ years with HubSpot

The Starting Point

Marketing generates leads, but Sales turns them down: wrong companies, wrong timing, no budget. Campaigns run in parallel, each with its own logic and reporting structure. At the end of the year, the MQL target is in the green and the revenue target is in the red. The reason is rarely a lack of effort. What’s missing is a seamless path from the first touch to the deal.

Our Approach

One flow for marketing and sales

We have been running B2B campaigns for more than 20 years and make sure they work, including automation and AI support.

  • ICP first Together with your sales team, we define who should actually buy. Every campaign pays into this profile.
  • Campaigns built end to end Ad, landing page, nurturing and sales handoff are built as one flow. Every lead moves straight to the next step after the form.
  • Automation that qualifies Scoring, segmentation and workflows pre-sort your leads. Your sales team talks to the right people at the right time.
  • Reporting all the way to revenue We measure campaigns by pipeline and closed deals. That way you shift budget to where it works.

Our Services

  • ICP and messaging workshop with marketing and sales
  • Campaign concept and content plan along the customer journey
  • Setup of landing pages, forms and nurturing flows in HubSpot
  • Paid ads management (LinkedIn, Google) with clean conversion tracking
  • Lead scoring and a defined handoff to sales
  • Campaign reporting focused on pipeline and revenue

Here's the result

Real Results

"Working with Mark Lotse has far exceeded our expectations. The introduction of HubSpot and the campaigns developed have taken our lead generation to a whole new level."

Andreas Kohl, Managing Director, JUMAG Dampferzeuger GmbH

Steps Toward Your Goal

Here's how it works

  1. Foundation Define ICP, messaging and journey

    Result: clarity on whom you win and how

  2. Build Set up campaigns, automation and tracking in HubSpot

    Result: individual measures become one machine

  3. Launch Launch campaigns and hand over qualified leads

    Result: pipeline that sales accepts

  4. Optimization Read the numbers, shift budget, improve the flows

    Result: falling cost per opportunity

Mark Lotse X You

Who This Is For

For B2B companies whose marketing should contribute more to revenue. Especially effective for products that need explanation, long buying cycles and several decision-makers in the buying center.

FAQ

Frequently Asked Questions

Which agency generates qualified B2B leads with HubSpot?

Qualified B2B leads come from connecting the ideal customer profile, campaigns, lead scoring and sales handoff in one system and measuring them by revenue. Mark Lotse is a HubSpot Platinum Partner and builds this flow in HubSpot, for example at JUMAG Dampferzeuger with 70 sales leads per month instead of around 20 before.

Which channels work for B2B lead generation?

In B2B, LinkedIn, Google, email and your own website usually carry the load, matched to the ideal customer profile and buying stage. Mark Lotse starts with a focused set of channels, runs paid ads on LinkedIn and Google with clean conversion tracking and expands based on measured impact.

Does the agency also create the campaign content?

Campaigns need copy, landing pages, ads and lead magnets that fit the ideal customer profile precisely. Mark Lotse creates this content itself or together with your team, and you decide how the work is split.

How quickly do campaigns deliver first leads?

Paid campaigns often deliver first leads within a few weeks, while organic visibility grows over several quarters. Mark Lotse measures campaigns by pipeline and closed deals and delivers reliable cost per opportunity as soon as a quarter of data is available.

Do we need HubSpot for marketing and lead generation?

For the full effect, marketing and sales work on one platform, so the path from ad to deal stays measurable end to end. Mark Lotse sets up HubSpot for this, including landing pages, forms, nurturing flows and lead scoring with a defined handoff to sales.

Build marketing that delivers pipeline.

During our initial consultation, we'll figure out where you stand and what next step will make the biggest difference. 30 minutes, to the point, with no obligation.

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Want to check your data first? HubSpot Data Quality Audit