Content Marketing - AI Ready & Intelligent.
Content marketing is currently being rewritten. Are you ready for the new rules of the game?
As of August 2025. The search for products and services starts online. But AI and new SEO rules are fundamentally changing content marketing. Those who focus on relevant, intelligent content now will reach customers where decisions begin.
Content marketing can do today: demonstrate expertise through relevant content, remain visible for the right search queries, attract qualified visitors, and turn them into real leads. We develop your content marketing strategy, produce tailor-made content, and ensure that it reaches your customers where they are searching.
- Strategy workshop & content marketing roadmap
- Content strategy & campaign development
- Empowerment: training, coaching, interim support
- Consulting on tech stack & marketing automation
- Performance assets: websites, landing pages, email marketing
- SEO content: content that ensures visibility in traditional search engines
- AI-ready content: content that is structured in such a way that it can be found, cited, and played by AI systems
- Interactive content & thought leadership
- LinkedIn marketing & community building
What you get from us
CONTENT STRATEGY
The basis for successful content marketing today: a strategy that combines classic SEO, new AI rules, and targeted distribution. This is how content becomes a real growth driver.Our services:
- Content audit & analysis of untapped potential
- Target group and competition analysis (including buyer personas & ICPs)
- Core messages & core story for clear differentiation
- Topic clusters, keywords & AI-ready content
- Selection of relevant formats & channels (owned, earned & paid)
- Editorial plan for consistent implementation
- KPIs & measurement concept for performance & ROI
To ensure that the strategy does not remain theoretical, we support you during implementation – in a practical, efficient manner and in close cooperation with your marketing and sales teams.
CONTENT MARKETING CAMPAIGNS
We develop and manage content campaigns that deliver results – from the initial idea to measurable performance.What you can expect:
- Creative campaign ideas tailored to your target audience and business objectives
- Production of high-quality content: text, graphics, videos, interactive content
- Smart distribution via relevant channels (owned, earned, and paid)
- Data-driven targeting and personalization for maximum relevance
- Monitoring and reporting with clear recommendations for action
CONTENT PRDUCTION
Complex topics are our specialty—whether IT, industry, banking, or health. We speak your language and translate content that requires explanation into content that is understood and convincing.Our portfolio ranges from:
- Landing pages, e-books, and white papers
- E-mailings, blog articles, and social posts
- Explanatory videos, podcasts, and infographics
- Interactive formats such as quizzes or calculator tools
- Complete websites based on WordPress or HubSpot
Our claim: High-quality B2B content that informs, inspires, and delivers measurable results. Together, we will find the right mix for your goals.
RETAINER
We support many customers on a monthly basis. This ensures that your content marketing strategy does not stagnate, but is continuously developed and optimized.
The advantage: you have access to senior expertise at all times without having to build your own team. SMEs in particular benefit from professional marketing at the highest level – flexible, predictable, and sustainable.
Let's talk – we'll find the right model for you.
What comes out of it!
Some of our projects.
Content Marketing und Video Storytelling
Content Marketing,Websites und Landing Pages
Content Marketing,Websites und Landing Pages
Content Marketing,Social Media Marketing
Content Marketing,Websites und Landing Pages
Content Marketing,Websites und Landing Pages
"The continuous production of content for our blog and social media was initially a challenge for us - but we were able to rely completely on the Mark Lotse team. They quickly and comprehensively familiarized themselves with our topics, developed a content and keyword strategy for us and were soon able to provide us with regular blog articles, case studies and white papers. This is what an agency partnership should be like!"
