Social media marketing for the SPS
SPS isone of the world's largest automation trade fairs with over 60,000 visitors and 135,000 square meters of exhibition space. Find out more about how we got the SPS message out into the world as part of our social media marketing!
With the interview series "SPS meets", we have producedindividual content for SPS on the spectrum of smart & digital automation.
"Whether it was curious, exciting or moving content for the industry - SPS was always up-to-date with its social media posts.
To tap into new target groups and generate reach, we provide support with social ads.
The project
SPS was looking for a partner who not only mastered social media, but also content marketing. The agency of choice had to be digitally and strategically fit, be able to deal with their complex automation issues and also produce their own content.
We were able to win SPS over in a pitch.
It all started with a plan
We worked together in workshops to develop a social media concept including story, topics, identification of the main target groups and focal points for each social media channel.
SOCIAL MEDIA MONITORING
We implemented agorapulse as our joint social media management tool. Here we plan posts for LinkedIn, Twitter, Facebook, Xing, YouTube and Instagram, organize the approval process and social media monitoring.
OUR FORMATS
In addition to the distribution and preparation of content and social ads, we produce our own content. For example, in the form of video interviews with experts from the industry, quizzes, facts & figures or FAQs.
Results
The SPS community is regularly supplied with specialist content on all aspects of industry and automation and keeps up to date with all relevant trade fair topics.
- +367 % more engagement on Twitter within 1 year
- 85,375 impressions on Instagram in one year
- 61,000 people reached on LinkedIn in 2020
Do you want to inspire your community?
We develop the right social media strategy for you and your target groups. Content marketing & storytelling are also included. In addition to creative posts, we also provide video clips. Would that be just right for you? Then let's have a chat! Or book a telephone appointment directly.
