Care heroes: Optimizing the customer journey
"How can our customer journey be mapped and used to increase conversion rates?" Pflegehelden approached us with this question. One result of the analysis was the development of email marketing. We introduced HubSpot as a tool for this.
Company:
Pflegehelden Franchise GmbH
Branch:
Health
Employees:
25 to 50
Inbound
Marketing
Websites
HubSpot
Content
Marketing
The project
It all began with a workshop in which we took a close look at the customer journey and identified the individual touch points. It quickly became clear that one of the main tasks of content marketing is to build trust and a bond with the target groups. In addition, transparent and regular communication should help to increase customer satisfaction.
The challenges
Analysis & consulting
How can conversions (visitors to customers) be optimized?
Customer Journey
Development of a customer journey and derivation of measures
Establishment of e-mail marketing activities
Integrate HubSpot
Achieve high opening rates
Results
As a central measure, we have set up email marketing activities and implemented HubSpot as a tool for this purpose. As part of this, various occasions were defined for which email marketing is used.
For example, customers who cancel their contract automatically receive a survey. We created an interface to survicate and set up the tool for this purpose. Incidentally, we are still on board with Pflegehelden after the implementation phase, providing support with the newsletter and HubSpot processes. Further automated email processes are to be set up in the future.
- Customer journey & touch points identified
- HubSpot & survicate implemented
- Email open rates > 60 %
- Click rates around 50
Our request to Mark Lotse: We wanted to optimize our customer journey and increase customer satisfaction! The Mark Lotse team set up a customer journey workshop at short notice, in which we identified some potential and then implemented it directly with the agency's support. A really uncomplicated and effective collaboration!
Do you need to optimize your lead generation?
We'll take a look at your processes and content, recommend optimization measures and implement them directly if you wish! Exactly what you need? Then let's talk. Send us your request or book a telephone appointment directly.
