Feature image product page Reactivation & Upselling

More sales thanks to reactivation & upsell

Do you want to win back inactive customers or generate more sales with existing customers? Reactivation and upsell campaigns offer great potential for sustainable growth and higher sales. With the right strategies, you can strengthen your customer relationships and increase customer lifetime value.

 

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What is reactivation and upsell?

Have you ever thought about how much potential there is in your existing customers? The focus is often on acquiring new customers, but reactivating previous customers and targeted upselling to existing customers is often much more lucrative - and above all easier. Your existing customers already know you and trust your services, which makes cooperation easier and saves the costs of time-consuming acquisition. With targeted measures, you can increase their customer lifetime value and increase your margins at the same time.

In addition, knowing your customers' needs allows you to create tailor-made offers - the likelihood that they will respond to them is significantly higher. The advantage? Shorter sales cycles, less effort and stronger customer loyalty that pays off in the long term. Together, we develop strategies to fully exploit this potential and take your business to the next level.

Develop a picture on the topic of upselling and reactivation

Your current challenges:

1

Lost customer contacts and data gaps

Do you still have an overview of all your customers? Or is your contact information outdated and you lack a structured approach to systematically reactivate former customers?

2

Lack of knowledge about customer needs

Without up-to-date insights into your customers' needs and challenges, it will be difficult to develop relevant offers for upselling. Customer requirements change and if you don't communicate proactively, you risk missing out on opportunities.

3

Lack of resources & focus

Many B2B companies focus heavily on acquiring new customers, while reactivation and upselling fall by the wayside. Without targeted strategies, processes and the right prioritization, you will not exploit this potential.

Our services in Reactivation & Upselling

1. REACTIVATION

We identify and segment inactive customers in your CRM system and develop targeted campaigns to get them excited about your company again. With personalized emails, attractive offers and targeted follow-ups, we bring lost contacts back into the game. We rely on data-based analyses and tried-and-tested strategies to noticeably increase the reactivation rate.

2. UPSELLING

We analyze the purchasing behavior and needs of your customers to identify targeted upselling opportunities. With tailored offers and personalized workflows, we increase sales per customer and promote long-term partnerships. Our strategies not only bring you more sales, but also stronger customer loyalty.

FULL-FUNNEL OPTIMIZATION

We combine the potentials of reactivation and upselling and integrate them seamlessly into your HubSpot solution. We optimize your CRM structures, develop tailor-made content strategies and automate processes so that no sales opportunity remains untapped. Through data-driven reporting, we make your entire customer lifecycle measurable and maximize success at every stage.

Why should you work with us?

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Experience

We have already helped a number of companies to reactivate their customers in a targeted manner and strengthen their upselling. This actually works better with an external partner at your side who brings an outside perspective.

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B2B savvy

And the best thing is: as business economists and marketing experts, we think like you. We can grasp and implement your requirements quickly and pragmatically. So, it's guaranteed not to be technical, but absolutely goal-oriented.

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Hands-on mentality

When we understand the big picture and know the direction we want to take, we can be very pragmatic! Even the unexpected doesn't upset us. We have always found a solution!

This is how the collaboration with Mark Lotse works:

Click through our tried and tested positioning process!

1. initial consultation

In an initial meeting, we clarify your goals, challenges and expectations. Together, we determine which customer potential should be activated and which processes should be optimized.

Let's talk

2. analysis & strategy

3. implementation & campaigns

We set up the necessary tools and workflows in HubSpot. At the same time, we design campaigns and content that are perfectly tailored to your target groups.

4. launch & monitoring

5. reporting & optimization

Request your project with Mark!

Feel free to contact us for an initial consultation! We are eager to take you to the next level with our experience. Let's talk about your framework conditions and the scope, then we'll work out a customized offer for you.

My expectations were far exceeded.

It is clear to see that you have listened and understood us. I am impressed by much of what I have seen and heard today.
Andreas Kohl, JUMAG GmbH

Our HubSpot customers