
Outbound Leadgen
Would you like to target potential customers and increase your sales success? With our tried-and-tested processes and worksheets for proactive outbound marketing, we can help you reach your target customers effectively and ensure long-term success. Together, we will put your sales team in pole position.
Why outbound lead generation?
In a world full of information, companies can't wait to be found - they have to take action! Outbound lead generation offers you the chance,
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Reach desired customers instead of hoping for coincidences.
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Take proactive control of your sales activities.
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Achieve concrete results faster because you take the initiative yourself.
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Position your brand with your target group before the competition does.

Your status quo:
Unsure how to address your target group
Are you unsure how to reach your potential customers the best way?
No clear messaging strategy
Are your messages inconsistent and don't reach your customers to the point?
Lack of performance measurement
You can't understand exactly which measures work and where there is potential for optimization?
Our solution
1. TARGET CUSTOMER ANALYSIS
Understand who you really want to reach! A thorough target group analysis is the first step to success. You choose whether we identify the companies and people that are really relevant to you together or whether you do it yourself using tried-and-tested worksheets. This way you won't waste time with the wrong contacts.
2. MESSAGING STRATEGY
The right message at the right time - that is our goal. Together, we develop a consistent messaging strategy that is geared towards the needs of your target customers. This results in messages that are convincing and build trust.
3. PERFORMANCE MEASUREMENT & OPTIMIZATION
What works and what doesn't? We want you to stay in control. Continuous monitoring of your outbound activities allows you to maintain an overview. Measure success, identify potential for optimization and continuously adapt your strategy. Whether you do this internally or bring us on board, we will find the right option for you.
4. MULTICHANNEL OUTREACH PLAN
Go for versatility! We use multiple channels to reach your target customers - from emails and phone calls to social networks. This is how we maximize the reach of your message.
Together we reach your ideal customers. Multichannel.
Experience
We have already helped many companies to find and strengthen their true positioning. This actually works better with an external partner at your side who brings an outside perspective.
B2B savvy
And the best thing is: as business economists and marketing experts, we think like you. We can grasp and implement your requirements quickly and pragmatically. So, it's guaranteed not to be technical, but absolutely goal-oriented.
Hands-on mentality
When we understand the big picture and know the direction we want to take, we can be very pragmatic! Even the unexpected doesn't upset us. We have always found a solution!
Our services at a glance
Our mission: to optimize your digital presence and develop strategies that give your company a digital edge. Practical, pragmatic, with a wealth of experience from many years of working with B2B tech companies.
Only those who know their target groups inside out can identify them precisely and address their buyer personas personally. We help you to gain in-depth insights into your customers. This allows you to develop targeted marketing and sales strategies and campaigns.
What works and what doesn't? We want you to stay in control. We maintain an overview by continuously monitoring your outbound activities. We measure success, identify potential for optimization and adjust the strategy on an ongoing basis.
Whether by e-mail, telephone or social media, if you approach your customers via several channels at the same time, you not only increase the chance of meeting the right person at the right time, but also of building a deeper connection. Of course, we will actively support you with the implementation.
In our workshops, we work together to develop practical email and telephone scripts. Your teams will receive concrete templates that they can use immediately.
Personalized content
Whether individual emails, cover letters or presentations - we support you in creating personalized content. This will make you stand out from the crowd and leave a lasting impression on your target customers.
This is how a collaboration with Mark Lotse works:
2. analysis
Everything important is compiled here. From a comprehensive look at your company, its products and its communication, to market & competition and your target groups.
3. strategy development
With a plan, but always pragmatic. Don't worry, you won't be faced with months of strategy workshops. As a rule, one or two meetings with all those involved are sufficient before implementation begins.
4. implementation & optimization
Congratulations, your outbound lead generation has been boosted! Would you like sustainable support with lead generation, including inbound? We will be happy to stay on board for longer and assist you with strategy, HubSpot and lead generation.
Request your project with Mark!
Feel free to contact us for an initial consultation! We are eager to take you to the next level with our experience. Let's talk about your framework conditions and the scope, then we'll work out a customized offer for you.
My expectations were far exceeded.
It is clear to see that you have listened and understood us. I am impressed by much of what I have seen and heard today.
Our HubSpot customers







