A story and website for JUMAG
Positioning, photo shoot, website
It all started with an on-site positioning workshop at JUMAG. We were treated to excellent hospitality and cooked for by the boss himself, got to know the company from top to bottom - and felt the passion and the will to get that little bit more out of everything in every sentence. This is how the idea for JUMAG's new claim developed in our heads early on, which is what it ultimately became: The best of steam.
My expectations were far exceeded. It is clear to see that you have listened and understood us. I am impressed by much of what I have seen and heard today.
Identity in a nutshell
The JUMAG team felt fully understood by us and went along with all our suggestions - we both benefited from a very cooperative and trusting collaboration. This is demonstrated by the coherent new website, which tells the JUMAG story in such an authentic and elegant way that everyone will recognize it in real life!