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Haufe Content Marketing

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Haufe Akademie is one of the leading providers of training and development for people and companies in German-speaking countries. It wanted to communicate its new range of services relating to the learning journey via content marketing, among other things, and was looking for a partner for this. The ideal mission for Mark Lotse!

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Content Marketing Workshop

It all started with an on-site workshop at Haufe. We got to know Haufe's approach to the learning journey and developed the content marketing strategy, partly together and partly in the agency.

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Components

At the heart of the strategy is the new pillar page on the Learning Journey, which introduces interested parties from the HR area of companies to all important aspects of the topic and provides numerous further links to eBooks, webinars and blog articles. After our content audit, it quickly became clear that we had access to a wealth of existing materials from the Haufe universe. We also produced other important content pieces such as:

  • Infographic on the Learning Journey
  • Explanatory video
  • Blog articles on further topics
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Content in many facets

It was important to us to position Haufe as an expert on the topic of learning journeys. We also wanted to provide interested parties with content that they could use to present the topic in their companies. This includes a catchy infographic and a well-made explanatory video. In order to involve users, an interactive self-test is also on the agenda for the future, which companies can use to quickly and entertainingly determine their status on the topic.

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The result

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And what is your story?

We can help you with your content marketing strategy and content production. Let's have a chat and book a telephone appointment directly.

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