Social media for Fiducia & GAD
As a data center and IT service provider for the cooperative financial group with around 6,000 employees, Fiducia & GAD has a lot to say. It needed a partner who could bundle social media centrally in one place, identify core topics and messages and turn them into exciting, entertaining and informative posts. This only works with the right industry experience. A case for Mark Lotse!
We didn't have to start from scratch
Mark Lotse and Atruvia have been a groovy team for years! Previously more involved in video marketing & digital web projects, now it was time to move on to social media.
We started with a workshop in which we identified the main topics and subsequently developed a social media concept. In order to coordinate the posts with our various contacts at Fiducia & GAD as efficiently as possible and then send them out into the world, we introduced agorapulse as a social media management tool. And then we got started with the production and distribution of social media posts!
We managed LinkedIn, Instagram and Twitter within a fixed monthly social media quota. In regular editorial conferences, we updated the editorial plan, developed new formats and diligently produced videos, graphics and texts.