HubSpot for Actaport

Anyone who offers their customers a modern b2b cloud solution knows best that the right tool simplifies many things or even makes them possible in the first place. This is why the provider of cloud-based law firm software, Actaport, set out to find a platform on which marketing and sales could work together. On the one hand, they wanted to implement marketing campaigns, but also give the sales team the opportunity to maintain and process their contacts. The software experts quickly opted for HubSpot Marketing PRO and Sales Starter.

However, it was immediately clear to Actaport that they could only introduce the software profitably if they had a partner who was not only very familiar with HubSpot, but who could also quickly understand their needs as a b2b software company and take a proactive approach! They did some research and came up with Mark Lotse!

Lead scoring helps to filter relevant contacts

We introduced a lead scoring system that helps Actaport to better categorize new and existing contacts and filter the really relevant contacts for sales.

Even stronger together: HubSpot and other tools

We have also connected various tools to HubSpot, such as those relating to product licensing or support.

Email marketing with HubSpot

We set up Actaport's email marketing with individual templates and created automated email processes depending on the lead status. For example, for testers or for new customers who were introduced to the product via automated processes.

Thanks to a monthly quota, things are running smoothly

After the HubSpot implementation phase, we pilots stayed on board. Thanks to a monthly quota, HubSpot grows with Actaport's needs. While the team concentrates on its core topics in the direction of law firm software, it benefits from continuous advice from Mark Lotse regarding performance optimization. For example, we regularly carry out AB tests on mailings and forms.