Positioning of companies and products

Positioning of companies & products

We help you to position your brand clearly and unambiguously so that it stands out from the competition and convinces your customers.

 

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What makes your company or your new product unique?

A clearly defined value proposition should be at the heart of your strategy. Together, we will shed light on your current positioning through targeted market and competitor analyses and support you in developing your own personal story and a convincing message. This will make your communication comprehensive and clear. You will see: Suddenly the ideas for your content marketing will just bubble up.

A fountain from which ideas gush forth

Your status quo:

1

Unclear brand message

If the brand message is not clearly defined, it is difficult to convey a consistent image to the outside world. This leads to potential customers and partners not understanding the true value of your brand or confusing it with other brands.

2

Your target groups do not feel addressed

Without a targeted approach, you will not reach relevant target groups. A precise focus on the needs and interests of the target groups is crucial in order to create resonance and engagement.

3

Lack of differentiation in competition

It is becoming more and more of a challenge to stand out from the competition. If you don't differentiate yourself enough, your brand will be perceived as interchangeable. This has a negative impact on customer acquisition and loyalty.

Our positioning services

1. MARKET ANALYSIS & COMPETITIVE COMPARISON

We provide you with a comprehensive understanding of the market and clearly show how your product is positioned in the competitive environment. To do this, we get to know your product and corporate strategy and identify current market trends, customer needs and the key strengths and weaknesses of your competitors. These insights form the basis for developing targeted differentiation strategies and sharpening your positioning.

2. BRAND PERSONALITY & STORY

Based on the analysis, we develop the big picture. What is your individual brand personality, what really sets you apart? We develop or sharpen your story and formulate messages for your target groups.

3. DESIGN, CONTENT STRATEGY & ROLLOUT

We are also happy to implement a new or adapted corporate design. We can also develop a suitable content strategy on request. Of course, you will receive detailed documentation of our findings.

4. TRAINING & WORKSHOPS

Your new positioning and brand identity will only help you if it is lived. This will not happen overnight. It is important to get everyone in the company on board and to communicate consistently to the outside world. We are happy to support you here.

Together we will find your true brand identity.

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Experience

We have already helped a number of companies to find and strengthen their true positioning. This actually works better with an external partner at your side who brings an outside perspective.

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B2B savvy

And the best thing is: as business economists and marketing experts, we think like you. We can grasp and implement your requirements quickly and pragmatically. So, it's guaranteed not to be technical, but absolutely goal-oriented.

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Hands-on mentality

When we understand the big picture and know the direction we want to take, we can be very pragmatic! Even the unexpected doesn't upset us. We have always found a solution!

This is how positioning with Mark Lotse works:

Click through our tried and tested positioning process!

1. initial consultation

It doesn't cost anything to ask... Let's talk about your situation and together we'll see if and how we can help you.

Let's talk

2. analysis

3. strategy development

With a plan, but always pragmatic. Don't worry, you won't be faced with months of strategy workshops. As a rule, one or two meetings with all those involved are sufficient before implementation begins.

4. implementation & optimization

5. training & workshops

PS: Remember: the topic is bigger than you might think! It's about making sure that everyone - colleagues, partners, customers - knows, understands and ultimately lives the new identity. Only then will you be authentic and have the guidelines you need for your daily work. We are happy to support you with training and workshops.

Request your project with Mark!

Feel free to contact us for an initial consultation! We are eager to take you to the next level with our experience. Let's talk about your framework conditions and the scope, then we'll work out a customized offer for you.

My expectations were far exceeded.

It is clear to see that you have listened and understood us. I am impressed by much of what I have seen and heard today.
Andreas Kohl, JUMAG GmbH

Our HubSpot customers