Why paid media?
Organic campaigns alone are often no longer enough to gain the full attention of your target group. The algorithm of many platforms and search engines favors paid content. This makes it increasingly difficult to increase the visibility of your content. This hurdle can also be overcome with targeted paid media campaigns.
Not sure how to go about it? We can help you increase your reach in a targeted manner and reach your target group where they are active. The best thing is that you retain full control over your budget and can measure the success of your measures in real time.
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Greater reach: Paid media makes your content visible where organic content is lost.
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Faster results: Visible success in less time thanks to targeted campaigns.
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Targeted approach: Reach your target group where they are active.
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Controllable budget: You retain full control over your investments.
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Measurable results: Track the success of your campaigns in real time.

Your status quo:
You lack the range
You do your best, create content regularly and yet the big breakthrough doesn't come. That's frustrating, isn't it? Paid media can make all the difference here.
No systematic setup
Without a clear structure, important potential remains untapped. A solid setup, including for your paid media, is like a compass that guides you safely to your destination.
No targeted performance measurement
You see the clicks, but what is really happening? Without the right tracking tools, you don't have a clear overview and important opportunities remain unrecognized.
Our solution for you
1. TRACKING & GOOGLE ANALYTICS SETUP
A clean tracking structure is your key to successfully measuring your success. We set up a complete Google Analytics setup (GA4) for you so that you always have an overview. On request, we can also integrate server-side tracking, which minimizes data loss due to browser restrictions. This means you always have a precise insight into the performance of your campaigns.
2. GOOGLE ADS SETUP
Our Google Ads solution starts with in-depth keyword research. This ensures that your ad appears exactly where your target group is looking for it. We create the campaign structure, develop compelling ad copy and optimize your landing pages so that your viewers land exactly where they will become leads. You will also receive a clear budget forecast from us so that you always have an overview of your investments.
3. PAID SOCIAL SETUP
Social media is the place where your target group is active - and that's exactly where we position you. We define your target group precisely, create customized campaigns and develop appealing advertising content that immediately catches the eye. We also optimize your landing pages so that users not only scroll but also click. Here, too, we plan your budget in advance so that there are no surprises.
4. LOOKER STUDIO SETUP
Google Looker Studio lets you keep an eye on all the numbers. We link Google Ads, GA4 and other relevant tools to create a clear dashboard for you. This gives you access to the most important KPIs and reports at all times. No tedious gathering of data - everything in one place, clear and easy to understand.
Together we can reach your ideal customers.
Experience
With over 12 years on the market, we know all the important levers. We bring an outside perspective and a wealth of experience from similar projects!
B2B Savvy
And best of all: as business economists and marketing experts, we think like you. We can grasp and implement your requirements quickly and pragmatically. So, it's guaranteed not to be technical, but absolutely goal-oriented.
Hands-on mentality
When we understand the big picture and know the direction we want to take, we can be very pragmatic! Even the unexpected doesn't upset us. We have always found a solution!
Your benefits at a glance
We set up your Google Analytics (GA4) and ensure the smooth implementation of server-side tracking on request. So you have control over all your data and always have everything in view.
From keyword research and campaign creation to ad design and budget planning - we take care of the entire process for you so that your ads appear exactly where they will be most successful.
Whether Facebook, Instagram, LinkedIn or other platforms - we analyze your target group, develop suitable content and set up campaigns that ensure greater reach and interaction.
We link all important platforms, such as Google Ads and GA4, and create a customized dashboard for you. So you have all the results available at a glance.
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Server-side tracking: Precise tracking with enhanced data security.
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Merchant Center Setup: With the Merchant Center Setup, we prepare you optimally for Google Shopping campaigns and increase your product visibility.
This is how the collaboration with Mark Lotse works:
2. Analysis
We analyze your keywords, potential reach and calculate the required budget. We only continue after your go-ahead.
3. Implementation & amp optimization
We are happy to provide you with monthly support and work on continuous paid ads optimization. This is how we ensure that we achieve the best price/performance ratio for you.
Request your project with Mark!
Feel free to contact us for an initial consultation! We are eager to take you to the next level with our experience. Let's talk about your framework conditions and the scope, then we'll work out a customized offer for you.
My expectations were far exceeded.
It is clear to see that you have listened and understood us. I am impressed by much of what I have seen and heard today.
Our HubSpot customers







