Visitors to SoftProject’s old website had to click through several pages to understand the company’s services. The focus was on products and features.
In joint workshops with management, marketing, and sales, we identified the core of SoftProject and streamlined its positioning.
We carefully redesigned the logo and icons, giving them a more modern look while preserving the brand’s essential characteristics.
The streamlined positioning serves as a common thread throughout the website, clearly guiding visitors through the company’s offerings. Thanks to the new website, visitors understand the offerings and services right away and can navigate the site with ease. The modern design builds trust in the provider.