Serviscope wanted to make its online presence clearer and more structured. Visitors should be able to find services more quickly and discover complementary offerings in the process.
At the same time, the goal was to strengthen content marketing and lay the groundwork for digital lead generation.
The relaunch began with a workshop in which we gathered the requirements from all participating departments and used them to develop a requirements specification. This served as the basis for the design, new copy, and technical implementation.
Because Serviscope operates in the banking and finance sector, strict security requirements applied to the entire implementation.
The website marks the first appearance of Serviscope’s new corporate design. A minimalist, uncluttered user interface makes the content more accessible, while abstract visual elements give the site its own distinctive style.
Serviscope now presents itself with a user-friendly platform featuring the new corporate design, which guides visitors through its range of services and serves as the foundation for content marketing and AEO. New marketing leads are generated using landing pages and email marketing in HubSpot.