BLUE Consult Case Study: Structure and Blog | Mark Lotse

Written by Sandra Rieck | Sep 14, 2026, 1:06:31 PM

The Challenge

BLUE Consult was planning a new website and sought assistance with its structure and content creation. The blog was to be built in HubSpot.

There were four tasks at hand:

  • Sitemap and structure of the new website

  • A keyword strategy, including an introduction to HubSpot’s SEO features

  • Setting up the blog

  • and the content itself

The Solution

We developed the sitemap and structure, set up the blog in HubSpot, and trained the team on how to use the keyword strategy and SEO features. The content for over 30 solutions was created within three weeks.

The Result

BLUE Consult operates its website and blog on a unified platform, manages the content independently, and works with a documented keyword strategy.