Haufe Academy wanted to launch its new range of services centered on the Learning Journey through content marketing and was looking for a partner to help.
It all began with an on-site workshop. We familiarized ourselves with Haufe Academy’s approach to the Learning Journey and used that as the basis to develop the content marketing strategy—partly collaboratively, partly in-house at the agency.
At the center is a pillar page focused on the Learning Journey. It introduces interested parties from the HR sector to all key aspects of the topic and links to eBooks, webinars, and blog posts.
A content audit revealed just how much usable material already existed within the Haufe universe. We built on that foundation and produced additional components: an infographic on the Learning Journey, an explanatory video, and blog articles on related topics.
One guiding principle ran through the entire production process: prospective clients receive valuable material that they can use within their own companies to introduce the topic there. The infographic and explanatory video fulfill this purpose perfectly.
The Haufe Academy now presents its own content series on the topic of the learning journey, which consolidates existing material and supplements it with new formats.