Mark Lotse B2B Sales Guide

The digital B2B sales guide

A strategic guide to success. Compact as an eBook.

Get the strategic guide for modern B2B sales and unleash the full potential of your team!

Find out in our eBook:

20 pages of concentrated sales power.

  • How to use synergies and proactively identify opportunities thanks to the interlinking of sales & marketing
  • How you can strategically position your company for the future in digital sales
  • How HubSpot can help you as a digital platform for marketing, sales and service
  • Including current figures, opinions & practical tips

These chapters await you:

1) Mastering digital B2B sales: How to unleash the full potential of your sales strategy.

  • You need to know your B2B customer journey.
  • These factors influence the purchase decision.
  • Create simple touchpoints with customers

2) Modernize sales processes: What you need to know.

  • Marketing automation and lead management
  • AI in sales: Sales in the age of intelligence is changing fundamentally.
  • Personalization: Tailor-made solutions for every customer need
  • Marketing & sales are finally becoming a team.

3) Current developments and trends in sales

  • E-commerce in B2B - it's finally an issue here too!
  • Customer success management as a strategic approach
  • Social selling: building relationships via social media and networks
  • Outreach activities complement inbound marketing.



(Englisch) (1)

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